JD Institute of Fashion Technology
Instagram Isn’t Enough Anymore: Must-Know Platforms for Future Fashion Entrepreneurs

What if Instagram just… vanished tomorrow?
All your Reels, Stories, Likes, and hard-earned followers — gone. Scary, right? But this isn’t some far-fetched idea. Social media platforms change all the time. Algorithms shift, engagement drops, and trends move on faster than you can say “OOTD.” And if you’re someone who wants to study the Fashion Business Management course, then JD Institute is the perfect place to upgrade your fashion business game.

Let’s look at four new-age platforms changing how fashion brands are being built — and why you should care.

Lemon8: Where Visual Vibes Meet Honest Style Talk

What it is: A cool mix of Pinterest, TikTok, and blogs, all in one.
Who’s using it: New-age designers, content creators, developing labels.

Why it matters: Lemon8 lets you post longer stories with photos, making it perfect for showing outfit ideas, lookbooks, how-tos, or the story behind your collection. You don’t need to chase trends here. It’s about style, not virality.

Example:
Baggit, the popular Indian accessories brand, started using Lemon8 to post styling tips, moodboards, and sustainable fashion ideas. Their storytelling game has gone way beyond product posts.

Lesson for students: Learn how content builds trust. The Fashion Business Management at JD Institute teach you how to create a visual brand that connects with real people and not just algorithms.

Threads: The Place for Your Brand’s Real Thoughts

What it is: Meta’s Twitter-style app where people share quick thoughts and updates.
Who’s using it: Designers, stylists, and fashion founders who want to talk, not just post pretty pics.

Why it matters: Threads is all about showing your voice. It’s where brands share behind-the-scenes ideas, upcoming plans, and opinions on the fashion world. And that builds trust.

Example:
Designer Shubhika from Papa Don’t Preach uses Threads to talk openly about design blocks, her creative process, and even personal stories. People connect more deeply with her because of it.

Takeaway: If you want to grow your brand in today’s world, your story matters just as much as your clothes.

BeReal: Show the Real Life of Your Brand

What it is: A social app that prompts you once a day to post a photo using both front and back cameras — with no filters, no retakes.
Who’s using it: Gen Z brands, slow fashion lovers, transparency-focused designers.

Why it matters: People are done with fake perfection. They want to see the real side of your brand — whether it’s messy work desks, raw sketches, or fabric-hunting in local markets.

Example:
Sustainable Indian label The Summer House uses BeReal to share packing scenes, production day moments, and team celebrations. It makes followers feel like part of the journey.

Lesson for fashionpreneurs: Being authentic is the new being trendy. Learn how to build customer loyalty through honesty — an essential part of modern branding strategies taught in fashion business course at JD Institute.

Discord: Where Your True Fashion Tribe Lives

What it is: A chat app made for community building — perfect for real-time interaction.
Who’s using it: Digital fashion brands, NFT-based labels, and creators building micro-communities.

Why it matters: Discord is not about showing off. It’s about talking, sharing, and building a fanbase that truly supports you. You can run polls, ask feedback on upcoming collections, or even host Q&A nights with your audience.

Example:
The futuristic label RTFKT Studios used Discord to co-create sneaker designs, talk about drops, and involve their audience from the very start. It worked — they built a loyal customer base before even going public.

Why this matters to you: The world is no longer one-way marketing. Fashion is now two-way conversation. Knowing how to build communities is as important as knowing how to design. 

Time to Think Bigger

Fashion today is fast, digital, and constantly changing. You’ve got to know what platforms matter, how to use them, and how to grow a brand beyond just aesthetics. That’s not something you pick up from YouTube — you learn it by diving deep into real industry knowledge, case studies, and mentorship. That’s why students from the JD Institute’s Fashion Business Management course have an edge. They’re not just designing—they’re strategizing, experimenting, and building for tomorrow. So if you’re planning to make fashion your future, don’t just scroll. Study.