Fashion communication is a subfield of fashion study that primarily focuses on developing the verbal and written communication skills relevant in the fashion industry across the world. The fashion industry is an immensely popular and glamorous professional field. Fashion communication holds great significance in the fashion industry to communicate with the clients and build brand strategies. Working in the fashion world involves being in close association with celebrities, fashion models, stylists, fashion designers, etc. So, a fashion industry professional needs to have great communication skills. 

If you wish to pursue a career in the field of fashion communication, you need to enroll yourself in a reputable design school. JD institute of fashion technology is a pioneer institute in India that offers fashion communication courses. The fashion communication courses involve various areas of study including fashion journalism, photography, public relations, visual merchandising, fashion illustration, typography, and styling. It is a study of expression and interpretation of areas related to fashion. The job of the professionals associated with the fashion communication field is basically to design portfolios, communicate with the clients, be involved in graphic designing, and create an alluring, comfortable and aesthetic space for customers to try on their clothes and in the later stages, photographing and styling their looks. 

In the modern-day world, technology is taking over almost all kinds of professional fields and every industry is either going fully digital or on the verge of turning digital. Nowadays, people have developed the habit of buying everything online. Fashion trends that are all over the internet often influence the styling sense of people across the world. Thus, the fashion industries need to come up with a unique brand identity and express their ideas and opinions on a global level. 

Scope of Fashion Communication 

Presently, there is an increasing demand among students from all over the world to join fashion schools. Fields like fashion communication give the students a great opportunity to share their fashion knowledge with a large audience through their writing or any other medium of expression.

There is a myriad of career opportunities in this field:

• Fashion journalist
• Fashion designer
• Graphic designer
• Fashion stylist 
• Visual merchandiser
• Event manager
• Art director
• Fashion marketing official
• Fashion blogger
• Retail space designer
• Advertiser 

Educational Qualification Required to Study Fashion Communication 

If you want to pursue a career in fashion communication, you need to take fashion communication courses at a bachelor or Master’s degree level. You need to complete your 10+2 in any discipline from a recognised board. A bachelor’s degree in Mass communication, photography, fashion designing, creative writing et cetera will be helpful if you are planning to pursue a master’s degree in fashion communication. You can also opt for a short-term diploma certificate course. These courses teach you the fundamentals of communication relevant to the fashion industry.

Popular Job Opportunities in Fashion Communication 

1. Fashion Journalist 

A fashion journalist’s job involves writing and reporting about the latest fashion trends and events that take place in the fashion industry. Top fashion magazines like Vogue, Bazaar, Elle recruit these journalists to write about fashion and celebrities. The Fashion journalist job is a highly rewarding and extremely glamorous profession. You need to have excellent written communication skills to get a job as a fashion journalist.

2. Fashion Designer 

There is no other profession in the fashion industry better than fashion designing that allows individuals to express their fashion knowledge and styling skills. Various design schools in the country offer bachelors, and masters level degree courses in fashion design. 

3. Fashion Photography 

If you are passionate about photography and have the skills required to become a fashion photographer, there is no harm in going for it. Start by showcasing your photography skills on social media. This will help you reach a wider audience. A photography course will be hugely beneficial in developing your raw skills.          

4. Visual Merchandiser

The job of a visual merchandiser involves working on the brand’s aesthetic aspects, choosing the garments or accessories that will be on display inside the stores or online shopping sites. The goal of a visual merchandiser is to allure as many customers as he can to buy the products of a brand.

The fashion industry is evolving and growing with time and is offering great job and internship opportunities to the youth in the present day. If you are creative and passionate about fashion, fashion communication seems like a great job profession for you.