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What is The Scope of Fashion Communication in The UK?

What is The Scope of Fashion Communication in The UK?

The United Kingdom is a place where people go to watch their dreams turn into reality. It is no magic, though. One has to put in efforts to get what they want, even in the UK. The bargain remains the same for fashion communication as well. It is an up and coming field of study and a line of work. 

Fashion communication has created a buzz all around the world. However, the hype is much higher in the UK. People are enrolling themselves for this course like crazy. There must be a reason behind this. Of course, the scope of fashion communication in the UK is vast. Let’s move along those lines and know everything about fashion communication in the UK. 

Fashion communication in the UK

Fashion communication is all about satisfying the intellectual and mental demands of the fashion industry. As a student of this course, you will be expected to promote a healthy flow of ideas related to fashion and work on communicating them in the best way possible. 

Creativity is your best asset as a fashion communication professional. It is for the same reason that there is no particular definition of fashion communication. It is so many things all at once that you can’t put it in a box. The benefit of pursuing fashion communication in the UK is that you have complete creative freedom. 

Before you dive into the more technical aspects of this course, it is important that you understand that the meaning and teachings of a course wouldn’t usually change with countries. What this means is, you will be taught similar — if not the same — things in the UK as you will in India. 

This is because fashion communication is focused on communicating. Communicating is all about language and gestures. While our languages may differ from country to country, our feelings remain universal. Fashion Communication aims at integrating human imagination and technology to provide a boost to the fashion industry. 

The Scope of Fashion Communication in The UK

As you must have understood by now, fashion communication talks about the process of designing and the powerful human tool of problem-solving. This incorporates both traditional and modern approaches to work in the fashion industry. As we initially discussed, fashion communication requires both creativity and statistics. Here are all the areas that fashion communication has extended its scope to in the UK. 

  • Styling
  • Fashion designing
  • Retail buying
  • Retail managing
  • Textile designing
  • Retail Merchandising
  • Photography
  • Advertising 
  • Graphics designing
  • Public relations
  • Visual merchandising
  • Event management
  • Display designing
  • Creative writing 

Other than these directly related jobs, your degree is also helpful in these areas of work – 

  • Makeup artist
  • Talent agent
  • Event manager 
  • Public relations officer 
  • Jewelry designer 
  • Clothing/textile technologist
  • Magazine journalist 

These were all the main fields that you can venture into once you get your fashion communication degree. These are the other skills that you will develop through your education process. 

  • Visualizing 
  • Art direction
  • Illustration
  • Product design 
  • Computer graphics
  • Web design
  • Multimedia design
  • Exhibition design 
  • Typography 

Skills You Need to Work in Fashion Communication in The UK 

You need to have an impressive CV to work as a fashion communication professional in the UK. Otherwise, you don’t stand a chance. The UK is one of the best places to be for fashion fanatics. It is an advantage and a disadvantage as well. This is because you will have a lot of competition all around. It can be challenging to land up a good job. Here are all the skills that employers look for in a fashion communication professional. 

  • Sewing 
  • Tailoring
  • Illustration techniques
  • The usage of digital technology in fashion 
  • Technical drawing
  • Draping techniques
  • Pattern cutting 

Most fashion communication courses teach you these things but you must gain practical knowledge for these, anyway. You are also supposed to have a thorough understanding of the following –

  • Fashion trends 
  • Brand awareness 
  • Market awareness
  • Consumer lifestyle 
  • Marketing and enterprise 
  • Ethical issues that the fashion industry is facing
  • Ecological issues that the fashion industry is facing 

On the same note of skills that you must possess as a fashion communication professional, the following are mandatory – 

  • Problem-solving 
  • Communication
  • Presentation
  • Research 
  • Teamwork
  • Commercial awareness 
  • Collaboration 
  • Self-promotion 
  • Portfolio presentation

All of this might seem too much to take in at once, but if you are passionate enough, working hard to get a job seems like fun.  

Work Experience for Fashion Communication in the UK 

Fashion communication is an interesting field to work in, indeed. Perhaps it is the reason why so many people from all across the globe come to the UK to follow their dream of working as a fashion communication professional. 

Only if it was all that simple, we would all be happy. It is not that simple and we are all working hard to get where we want. The job opportunities for fashion communication graduates are abundant and rewarding. However, they look for experienced people to work with. 

We know it is tragic, but we also know that you have to start somewhere. To do this, you need to understand that no work is big or small. You have to make an effort to get somewhere. So, expose yourself to practical knowledge in your days of learning itself. 

This will give you an upper hand when you are giving interviews at the offices of established brands. 

Get in contact with small businesses and request them to let you work for them while you are still studying. For this, you will have to find your niche first. Be it photography or be it designing, just give it your one hundred percent. We all know that fashion communication and styling go hand in hand. So, try your luck at styling as well. 

Whatever you choose to do, just don’t lose hope. It might be intimidating to study or work in the UK at first, but it will all make sense in the end. It is going to be a soul-nourishing experience for you to pursue fashion communication in the UK. Just believe in yourself and give it a go.

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