JD Institute of Fashion Technology
What Changes are Required in the Fashion Industry

For a broken fashion system, the much-anticipated reports from the Boston consulting group and council of fashion designers of America offered a few solutions. Retail industries are affected majorly due to the rise of fast fashion and frequently shifting consumer shopping preferences along with high fashion brands reflecting a slow reaction to it. These brands are held to strict presentation calendars with regards to launching new lines.

Typical, the fashion shows which reflect new collections in fall represent the clothes for next spring while the shows in spring reflect the styles for fall. There are ready to wear apparels or pieces which are released in the following months as well. Many famous companies like Forever 21 or Zara etc take ideas from these presentations, imbibe those in a season-appropriate manner and at fewer prices.

This is typically viewed as a market opportunity as people buying from fast fashion brands take price as the utmost consideration. A change in tune has been seen when it comes to shopping irrespective of all ages and budget which is known as the “see now and buy now” trend in which a designer makes his presentation more season-appropriate and ready to wear.

Three major challenges according to the reports with regards to fast fashion are as follows:

• Merchandise at Retail is Increasingly Out of Sync due to the race to early deliveries and markdowns while the consumers demand apparels that are closer to when they need it.
• A Trend or Design Seems To Be Stale by the Time it Reaches the Store as in the time of social media or advanced technology, images or live videos from the fashion shows are available worldwide which expose customers to all the latest trends much before it hits the store
• The Danger Related to Designer Creative Burnout- complexity of pre-collection coupled with the confusion of fashion cycle leaves very less amount of time for the creative process putting immense pressure on the creative talent etc

The answers given by the report of the Boston consulting group and council of fashion designers of America are as follows:

Solution 1: There should be more intimate press appointments 5-6 months before delivery which will enable the option to have in-season activations when it is delivered to stores

If there are previews of the line at least 5-6 months in advance to earn exclusive press attention, partnerships, or positioning for the collection, The shoppers’ lack of novelty can be stopped.

The benefit of this idea will be as follows:

• For Brands: it will boost full price selling and will increase the returns on investment and will free up much more time for designers to focus on the creative process
• For Retailers: as the deliveries will be timed closer it will lead to an increase in the perceived newness.
• Press: it will increase the relevance of advertising or the ability to measure return on the marketing spend when it comes to traditional or new media

Solution 2: Maintaining the current timing but for increased shoppability including capsule collections.

To address the shifting consumer preferences, this is how most high-end brands are dealing with the same also known as the “see now, buy now” trend. It will address the demand for more immediacy along with building excitement for future collections. 

If you are interested in making your career in the fashion industry, education from a good institution is significant as there is a cutthroat competition but if you will reflect the right skills, this can lead you to your dreams and JD The Fashion Technology Institute is a legacy of over 30 years is among the finest institutes for fashion design courses such as a diploma in fashion or a diploma in fashion design, among others with each course being industry based for the students to gain knowledge of each aspect of their chosen field or gain the right exposure through learning from industry experts, international exchange programs etc to be ready for the real world and stand apart from the crowd. 

Due to their exemplary contribution, JD Institute has been awarded with various token of appreciation such as leaders in education, best skill learning for fashion design in India at the Indian Education Awards, the times power icon award, international glory award, best vocational educational institution of the year and many more. It also reflects a record breaking placement of 99% ensuring that talent meets opportunity. The right opportunity is waiting for you, enroll now for a brighter future ahead!