The JD Institute of Fashion Technology recently marked the beginning of an exciting new chapter as it welcomed its latest batch of students with a thoughtfully curated orientation programme. Designed to provide budding designers and creative minds with invaluable insights into the fashion and design industry, this event successfully set the tone for the students’ educational journey.

The orientation programme further brought together industry professionals who are making waves in their respective fields. This initiative served as a powerful ice-breaker, offering students the unique opportunity to engage with industry experts and gain practical insights into the challenges and rewards of a career in fashion and design.

An Array of Inspirational Experts

The onboarding programme featured a distinguished group of young professionals, moderated by one of our spectacular directors, Ms Akshra Dalal, who had effectively managed the intricacies of the design sector. The guest speakers provided insights into many aspects of the fashion industry by sharing their specialised knowledge and expertise.

• Ms. Sanya Gulati – A rising star in fashion design, Ms. Gulati has quickly built a reputation with her bridesmaid collections in her brand Label Sanya Gulati. Known for her ability to merge contemporary designs with traditional aesthetics, she discussed the creative process behind her collections and the realities of establishing a brand in today’s competitive market.

• Ms. Krithika Kumar – As the lead brand content strategist at IDIVA BINGE, Ms. Kumar provided an insider’s look into the evolving role of content in fashion and lifestyle branding. She touched upon the importance of storytelling, how to craft compelling brand narratives, and the crucial role content plays in connecting fashion houses with their audience.

• Mr. Manav Dang – Founder and Principal Architect of STUDIIODANGG, Mr. Dang brought a design-driven perspective to the conversation, highlighting how architecture and fashion often overlap in terms of creativity and innovation. He emphasised the value of strategic design thinking and how young professionals can apply this to build a career with longevity.

Key Topics Explored in the Orientation

The speakers, with their diversified backgrounds, offered valuable guidance on negotiating the design marketplace and establishing a career trajectory that is both rewarding and persistent.

First Jobs: Expectations vs. Reality

Among the initial topics addressed was the gap between students’ aspirations for their initial employment and the actualities of joining the job market. Although many students come with aspirations of prestigious jobs, the guests provided a practical viewpoint, highlighting that initial positions are typically focused on acquiring knowledge, establishing connections, and developing abilities rather than seeking instant acknowledgement.

Networking: The Key to Career Growth

The need for networking was a constant topic during the conversation. The panellists emphasised the need of establishing a professional network prior to securing that initial employment. They clarified that networking is more than simply mere participation in events; it involves establishing genuine connections with colleagues, mentors, and experts in the field. Networking not only facilitates access to employment prospects but also enables innovative partnerships, guidance, and ongoing education advancement.

Internships: A Stepping Stone to Success

Another main focus was internships, since the panellists agreed on their crucial influence on the career of a designer. They advised the students to search for internships that correspond to their long-term career objectives and to find mentors who can offer direction and support during this pivotal period since they expressed that internships give a hands-on learning experience and help students to have a clearer knowledge of the industry.

Freelancing vs. Traditional Employment

Many design graduates must choose between freelancing and formal employment in a fast-changing profession. Freelancing provides flexibility and creative autonomy, whereas traditional employment gives stability and progress within established firms. The speakers stated both pathways have rewards but demand different skills. They advised students to try both to see which suits their professional goals and work style.

Specialisation for Career Advancement

Given the ongoing evolution of the marketplace, the demand for expertise has grown progressively crucial. The speakers discussed the trend of professionals experiencing increased demand for their expertise in specialised fields, emphasising the need of achieving a niche in a single subject. Engaging in specialisation in fashion marketing, design, or styling can enable you to distinguish yourself in a highly competitive field.

The Role of Social Media in Creative Careers

Social media’s impact on fashion and design was a thought-provoking orientation topic. The panellists questioned whether social media affects creative cooperation or self-promotion more. While social media provides unmatched visibility, it may also pressure people to follow trends. Social media is a wonderful tool for developing a personal brand, but one must stay true to their creative vision.

Establishing the Platform for What Lies Next

The orientation programme was a resounding success, offering students a well-rounded introduction to the fashion industry. As the session concluded, students left with a renewed sense of purpose and excitement for the opportunities ahead. With the guidance and support of industry leaders and the comprehensive curriculum at JD Institute, these young designers are well-prepared to make their mark on the fashion world.