The world of fashion is huge and shiny. No wonder it attracts millions of intelligent and creative minds every year. More people are dreaming of becoming a fashion designer these days than we are ready to admit. The fashion industry is booming, after all.
It is just not limited to looking pretty and buying expensive things. Fashion designing has such intricate layers to it that no ordinary brain can comprehend. The fashion industry plays a big role in the national economy and the world economy as a whole. So, it should be made clear that fashion is just a little hobby business.
Fashion designing is a highly functioning field of work that is greatly impacted by market trends. So, if you are someone who aspires to work in the fashion industry and doesn’t have enough knowledge about it, continue reading.
We will be answering all your queries from “what is fashion designing” to “what are the impacts of market trends in fashion designing.”
Fashion designing is a flourishing vocational course that has gained a respectable amount of popularity over the last ten years. This field of education has existed forever, but this is the era that is witnessing the mass success of fashion designing as a study and as a profession as well.
The fashion designing course focuses on the creation of clothing and lifestyle accessories, but it is continuously widening its scope. It is equal parts science and equal parts art. One might confuse fashion designing with textile designing, but there are obvious differences between them. You should just know that fashion designing is sort of an umbrella term that encompasses textile designing, too, sometimes.
The one-word answer to this question world is – vast. The scope of fashion designing is vast if you have the efforts and time to put in. That’s not even the best part yet. The best part is that after you finish your course in fashion designing, you have more than one job opportunity.
By different job opportunities, we don’t mean to say that more companies would be willing to employ you. Of course, that part is self-implied. What we mean is that you will be able to work for a different job option to choose from. You can pick whichever suits your niche.
First of all, you will need a degree in fashion designing. It is up to you whether you want to go for a diploma, a UG, or a PG. Every single one of them will provide you with a basic understanding of the concept. On top of that, you need to have the following skills –
Like we mentioned earlier, the fashion industry has a big role to play in our economy, be it on a national basis or the global one. Just the fact that the fashion industry has grown enough to have a direct effect on the economy reinforces the belief that a career in fashion designing is glorious.
However, what this also means is that the trend in the market will impact fashion designing. It doesn’t matter if it’s a positive impact or a negative one; we have to take it into account. On that note, let’s throw some light on the major market trends that have impacted fashion designing.
The role of millennials is undeniable when it comes to fashion. They decide which trend stays and which one goes. Still, that isn’t the only thing that they have contributed to. They impacted the world of Fashion Designing by buying from specialty brands. However, this was only for the unique goods. There’s a study showing that young millennials tend to spend 3.2% of their income on specialty retail. On the other hand, older millennials spent a little less than 1.9% of their income on the same.
When e-commerce first came into being, it paved the way for fashion designers to cut out middlemen and do their business on their own. However, entrepreneurs that did not have the knowledge of marketing and lacked in the aspect of productions faced a hard time.
Mow the tables have turned as there are several platforms that help entrepreneurial designers with logistics and things of that nature. On top of that, manufacturing and e-commerce platforms are working hand in hand to aid the creativity that fashion designers are bringing to the table.
Your social media presence says a lot of things about you, regardless of whether you are an individual or a brand. This is why even the most conventional brands can be spotted running an Instagram account. So, you can tell that social media has become an inseparable part of our lives.
Of course, it has an impact on fashion designing as well. A study has shown that over 20% of consumers feel like there is a significant role of social media in their purchases. On top of that, customers are more interested in the story behind the product and the brand. This gives a cue to brands about what they can do to become better in their marketing and sales departments.
The middle class is rising as a huge consumer group in Asian countries. This calls for an increased demand for goods in the regional markets. If the fashion designers can satisfy this upcoming demand, they can make an unbelievable amount of profit too.
However, it will require in-depth market research, and the fashion designers will have to deliver the quality that this middle-class expects for the amount of money they pay. The challenge is definitely big, but it is fruitful for sure.
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