Apply Now

TOP STORIES

The Fashion Industry’s Post-Coronavirus Road to Recovery

Fashion may pretend that there aren’t two sides of the same coin when it comes to development, diversity and structural problems, but they are if the reality is seen. Exclusion is at the core of the industry’s problems. And an emphasis on profiting from individuals without humanising them might result in out-of-touch corporations being steadily cut off from their prized wealth. JD Institute (which reflects a legacy of over 32 years in the field of art or creativity and is one of the oldest premium institutes) is here with an analysis of the fashion Industry post the pandemic:

In this age of companies claiming to be socially and environmentally aware, it’s worth thinking about how sustainable a business can be solely based on the customer narrative. The storey of trees was planted for every tee, and corn husk fibre was woven into the gold standard of organic fibre. By the same way, how diverse would an organisation be if it highlights Black artists for a few seconds before mistreating the garment workers in its supply chain, the vast majority of whom are people of colour?

Both are global — and structural — challenges that the sector must resolve in ways that go beyond greenwashing and what we might term color washing, which is a parallel pattern of making surface-level declarations in favour of diversity without making adequate, holistic promises to reform.

Companies have been made mindful of the obstacles and compelled to respond in one direction or another as a result of each. Fashion has been chastised for the use of natural resources, overproduction, and pollution, and it has responded with water-saving measures, emission-reduction targets, and chief sustainability officers.

In recent months, one irony of fashion has come to light: people of colour have never upstream or downstream and had a spot at the table. If you’re a painter or a garment worker. These vital elements of fashion’s growth increasingly claim their right to the same weigh-in as everybody else on both sides.

Even in the middle of a near-post-pandemic period, apparel, which has been rocked by lower demand due to store closures and changing market priorities, would need a real fix to continue to recover. There is a bottom-line advantage of getting new customers and backgrounds into the fold and ensuring that such people are considered across the supply chain, as brands and retailers have been reminded many times.

“Ultimately, what the customer needs is a genuine, truthful brand to associate with, so I believe that the first of many holes in fashion recovery will be those that just reflect on their downstream message and neglect their upstream relationships,” said John Thorbeck, chairman of consultancy Change Capital. “It really ties in with the pre-pandemic issues.

Digitalization, retail experience, personalization, new calendars, nearshoring, resizing or closing shops, automation, cutting assortments or SKUs, I believe there has been a shortage of alternatives — the alternatives have been attempted as a means to regenerate growth and profit: none of these has what it takes. There are just band-aid solutions to a systemic issue.”

Furthermore, as Doug Stephens, a retail futurist and author known as the Retail Prophet, explained, progress in the post-COVID-19 period would necessitate a complete realignment of brands and suppliers to resolve the system’s issues.

“In general, surviving in the post-pandemic world would necessitate seeing the pandemic as a tool for substantive systemic transformation rather than a cataclysm,” he added. “The customer, their shopping preferences, and the competitive environment have all irreversibly changed. We can anticipate more fluid, fun, and human-like experiences online, as well as much more motivation, content, and entertainment in stores.”

According to Stephens, this would require any retailer to become a content business.

“The primary commodity is material. And that means businesses must assess whether they have the manufacturing capabilities and artistic horsepower to create and sustain a steady stream of content that supports their archetypal positioning on a regular basis.”

That means they’ll need convincing ties on both ends of the value chain, which is something fashion has lacked in the past. Upstream, the global producer group is banding together to fight for its interests and against the kinds of buyer-driven terms that put it at risk after the pandemic forced brands and suppliers to cancel orders or force payment terms back. Leaving factories that pay for products like fibre and cloth upfront without funds when COVID stepped in for the first time, suppliers from nine usually competitive countries across Asia and beyond ( China, Cambodia, Vietnam, Myanmar, Pakistan, Bangladesh, Turkey, Morocco and Indonesia are banding together in a new project on “Manufacturers Payment and Delivery Terms.”

“A lot of the changes we want to see in this business are just out of reach because there isn’t enough confidence. Where does the funding for environmental investments come from? How do you hope to change if the rates you get only cover if at all, the costs of manufacturing compliance?” he continued. “If you make deposits but still work like a bank, funding the buyers’ collections because the payment periods are too lengthy, you’ll end up spending the little margin you have on financing costs. What is the source of the improvements? If you really want the kind of relationships that exist between brands, manufacturers, and their vendors, you must have a long-term outlook, make changes, and invest in ways that can help you maximise sales and margin in the long run. And you can only do so if the buyer-supplier partnership is more equitable and trustworthy.”

The same partnership, which will see vendors stocking extra fabric to encourage the kind of fast replenishment Stephens listed and lead to increased sales, would also help fashion players be more nimble and better able to get supply and demand more together with more quickly.

If you are interested in fashion designing, JD Institute Of Fashion technology is just the right place for you, offering various types of fashion designing courses etc. All of which are industry-based so that their students are ready for the real world beforehand. Due to this unique approach or exceptional contribution to education, record-breaking placement of 99%, etc., JD Institute has won several awards such as leaders in education award etc., the candidates are selected through GAT or general aptitude test to assess the creative skills followed by an interview. Enroll now!

In this age of companies claiming to be socially and environmentally aware, it’s worth thinking about how sustainable a business can be solely based on the customer narrative. The storey of trees was planted for every tee, and corn husk fibre was woven into the gold standard of organic fibre. By the same way, how diverse would an organisation be if it highlights Black artists for a few seconds before mistreating the garment workers in its supply chain, the vast majority of whom are people of colour?

Both are global — and structural — challenges that the sector must resolve in ways that go beyond greenwashing and what we might term color washing, which is a parallel pattern of making surface-level declarations in favour of diversity without making adequate, holistic promises to reform.

Companies have been made mindful of the obstacles and compelled to respond in one direction or another as a result of each. Fashion has been chastised for the use of natural resources, overproduction, and pollution, and it has responded with water-saving measures, emission-reduction targets, and chief sustainability officers.

In recent months, one irony of fashion has come to light: people of colour have never upstream or downstream and had a spot at the table. If you’re a painter or a garment worker. These vital elements of fashion’s growth increasingly claim their right to the same weigh-in as everybody else on both sides.

Even in the middle of a near-post-pandemic period, apparel, which has been rocked by lower demand due to store closures and changing market priorities, would need a real fix to continue to recover. There is a bottom-line advantage of getting new customers and backgrounds into the fold and ensuring that such people are considered across the supply chain, as brands and retailers have been reminded many times.

“Ultimately, what the customer needs is a genuine, truthful brand to associate with, so I believe that the first of many holes in fashion recovery will be those that just reflect on their downstream message and neglect their upstream relationships,” said John Thorbeck, chairman of consultancy Change Capital. “It really ties in with the pre-pandemic issues.

Digitalization, retail experience, personalization, new calendars, nearshoring, resizing or closing shops, automation, cutting assortments or SKUs, I believe there has been a shortage of alternatives — the alternatives have been attempted as a means to regenerate growth and profit: none of these has what it takes. There are just band-aid solutions to a systemic issue.”

Furthermore, as Doug Stephens, a retail futurist and author known as the Retail Prophet, explained, progress in the post-COVID-19 period would necessitate a complete realignment of brands and suppliers to resolve the system’s issues.

“In general, surviving in the post-pandemic world would necessitate seeing the pandemic as a tool for substantive systemic transformation rather than a cataclysm,” he added. “The customer, their shopping preferences, and the competitive environment have all irreversibly changed. We can anticipate more fluid, fun, and human-like experiences online, as well as much more motivation, content, and entertainment in stores.”

According to Stephens, this would require any retailer to become a content business.

“The primary commodity is material. And that means businesses must assess whether they have the manufacturing capabilities and artistic horsepower to create and sustain a steady stream of content that supports their archetypal positioning on a regular basis.”

That means they’ll need convincing ties on both ends of the value chain, which is something fashion has lacked in the past. Upstream, the global producer group is banding together to fight for its interests and against the kinds of buyer-driven terms that put it at risk after the pandemic forced brands and suppliers to cancel orders or force payment terms back. Leaving factories that pay for products like fibre and cloth upfront without funds when COVID stepped in for the first time, suppliers from nine usually competitive countries across Asia and beyond ( China, Cambodia, Vietnam, Myanmar, Pakistan, Bangladesh, Turkey, Morocco and Indonesia are banding together in a new project on “Manufacturers Payment and Delivery Terms.”

“A lot of the changes we want to see in this business are just out of reach because there isn’t enough confidence. Where does the funding for environmental investments come from? How do you hope to change if the rates you get only cover if at all, the costs of manufacturing compliance?” he continued. “If you make deposits but still work like a bank, funding the buyers’ collections because the payment periods are too lengthy, you’ll end up spending the little margin you have on financing costs. What is the source of the improvements? If you really want the kind of relationships that exist between brands, manufacturers, and their vendors, you must have a long-term outlook, make changes, and invest in ways that can help you maximise sales and margin in the long run. And you can only do so if the buyer-supplier partnership is more equitable and trustworthy.”

The same partnership, which will see vendors stocking extra fabric to encourage the kind of fast replenishment Stephens listed and lead to increased sales, would also help fashion players be more nimble and better able to get supply and demand more together with more quickly.

If you are interested in fashion designing, JD Institute Of Fashion technology is just the right place for you, offering various types of fashion designing courses etc. All of which are industry-based so that their students are ready for the real world beforehand. Due to this unique approach or exceptional contribution to education, record-breaking placement of 99%, etc., JD Institute has won several awards such as leaders in education award etc., the candidates are selected through GAT or general aptitude test to assess the creative skills followed by an interview. Enroll now!

Don't forget to share this valuable article with others

Copyright © 2024 JD Institute of Fashion. All Right Reserved

Designed by Red Lemon

Whatsapp icon
Apply Now
Enquire
Quick Enquiry