
Did you know the Oscar Mayer hotdog truck hit the streets way back in 1936?
And guess what? That little truck started something big. Today, food trucks and pop-up kitchens have become the main highlight of modern events, sometimes even more than the music or decor!
If you’re someone dreaming of becoming an event planner, you have to understand how food trucks are changing the game.
That’s why students in the Global Event Management course at JD Institute are already learning how to use these food setups smartly for the best guest experience.
Food trucks and pop-up stalls bring more freedom and fun to any event. Instead of waiting in long buffet lines or eating the same old menu, guests can pick what they want, when they want it. And the best part? You can offer 5–6 different cuisines in one place, from biryani and momo to burgers and tacos.
Cool Example: Bombay Food Truck (Mumbai)
They serve Asian, North Indian, and even fusion dishes, all from a bright and colorful truck. They’ve done everything from weddings to movie sets!

For event planners, it’s a win-win. Guests get variety, and you get a fun, photo-worthy food setup.
People love watching their food get made, especially when it’s done live. Think of pizzas spinning in brick ovens, sliders being grilled right there, or desserts being torched to perfection. It turns food into a performance.
Cool Example: The Lalit Food Truck Company
They bring five-star hotel food straight to events, served in a super chill, stylish food truck. It’s luxury, but with a twist.

In the Global Event Management program at JD Institute, students are taught how to turn even simple things like food into memorable guest experiences.
One big reason food trucks are so popular? They cost less than traditional catering. No big kitchen setups. No 50-person catering teams. Each truck comes with its own staff and setup. That means you save time, space, and money.
Cool Example: Gobble Me Good (GMG)
Run by a group of young food lovers, they serve things like loaded nachos, cheesy pasta, and burrito bowls. They’re booked for college events, startup launches, and more.

As an event manager, you get great food, good service, and cool vibes, without breaking the bank.
Let’s be real, if people love how the food looks, they’ll post it. That’s free promotion for your event. Food trucks usually have cool designs, neon signs, and colorful plates. It’s basically free marketing through your guests.
Cool Example: Frugurpop (Delhi)
They sell popsicles in wild flavors like hibiscus and tamarind-chili that are all from a pink truck. And yes, it’s as Instagrammable as it sounds.

Guests love taking pictures. Brands love the attention. Everyone wins.
Food is no longer just about feeding people at events, it’s about connecting people, building memories, and setting the vibe. So if you’re planning to join the events world, learn to plan like a pro and think like a guest. And if you want to master those skills, you know where to start, JD Institute’s Global Event Management course is where the future event experts are getting ready.