About

JD institute was happy to support luxe talk. A Global perspective on a digitally connected world and its impact on luxury brands. The objective of this session was to showcase the technological advances and their impact on consumer behavior along with the importance of agility to reach beyond the normal. The session had three experts from the industry as panelists.

Session by Dr. Daniel Langer

First of them to speak was Dr. Daniel Langer who is the Founder & CEO of Equite brands known for brand building and value creation.

The key takeaways from his session were;

• It is essential to invest in brand building through digital marketing spheres as GEN Z are the hardest consumers and highly aware in the market about the product.

• The brands need to think much more in values and entertain the Target Group through great experience. They need to know and build up their content showcasing products for presenting what the brand stands for.

• The need to scrutinize the identity and look for what consumers are looking for.

Session by Mr. Milvin George

Second panelist was Mr. Milvin George who is known for being a passionate style aficionado and having an eye for quality who has worked with top notch luxury brands in the watch industry.

The key takeaways from his session included;

• The need for brands to ponder on questions when a brand should connect with their respective TG and how.

• He shared that digital media and social media gave a pathway to tackle the American Market with his own brand in the picture. The process of considering the budgets to create a plan to advertise the brand that corresponds to the likes of the markets is a crucial aspect.

Session by Ms. Katerina Perez

Third panelist Ms. Katerina Perez, globetrotting jewelry aficionado who has a website dedicated to jewelry and gems shared her insights about the current scenario in the market.

The key takeaways from her session ;

• She detailed how certain elements of design specific for certain markets based on the taste & preference affects the consumer behavior.

• She also said that with the digital world in picture we all are one world now as long as the brand is corresponding to the likes of those potential customers in the market.

• Social media is a great selling tool as long as the brands are bringing value to the posts. How one brand is different from others depends on how they present themselves by sharing visually aesthetic content from Brand’s products.

There was a Q&A round with Ms. Akshra Dalal, director of JD Institute of Fashion Technology which concluded that Luxury doesn’t work in a vacuum and the sessions were really thought provoking with insightful learning outcomes for aspiring designers of tomorrow and existing professionals in industry today.

Panel discussion

Overall this virtual idea exchange forum offered a wide range of perspective for Luxury enthusiasts. The panelists enlightened us with expertise on how to sustain luxury brands in today’s time that corresponds with the global market. JD Institute is happy to be associated with LUXE TALKS for the purpose of educating the aspiring designers and jediiians towards the Luxury Brand designing , marketing and communicating the products created to the right consumers in the right way using their Imagination .