JD Institute of Fashion Technology
Learn the Nuances of Fashion Photography from JD Institute

One of the most famous and highly competitive genres is fashion photography. Understanding the various aspects when it comes to fashion photography can give you an advantage in getting a hold of the field and impressing your clients through your images. Some of the styles with their nuances are as follows:

• Catalog photography

Catalog photography forms one of the most simple styles when it comes to fashion photography. Its aim is to sell clothes due to which the main focus of the picture is on the clothes. Before progressing to the more complex styles or other styles of photography, this becomes a great place to start.

 It is a type of product photography with an evident difference of model being in place while the focus still remains on the product which is clothes in this case. The background in such photos is kept plain, usually, such as white or grey, minimal accessories or few props are used; different poses are striked with emphasis on full clothing visible. The main focus of the photographer in this is on the lighting to capture even the minute details of the clothing due to which shooting with indoor lights or night shooting is avoided.

• High fashion photography

High fashion photography is usually seen on the cover of magazines. But if the perspective of a photographer is seen, it refers to using supermodels or models which are well known in exaggerated poses or in poses we don’t usually see, with a wardrobe which is unrealistic and each element like location, hairstyle etc is chosen carefully so that it blends and creates a beautiful image. 

But getting a flawless image is not a cakewalk as there are various challenges like choosing a location, perfect lighting, models etc. 

Setting the mood of the photo is really significant along with right models or people with expertise have to be chosen so that they share the vision you have in mind and good equipment when it comes to the camera. 

• Street fashion photography

Street fashion or urban fashion photography is often considered as the opposite of high fashion photography as it looks more rugged when compared to high fashion photography. It contains clothes which people wear on a daily basis such as jeans, hoodies or shirts etc. photographers are keener in shooting everyday people in this type of photography than professional models. The main focus is on the lighting, expression of the people, how they are wearing their clothes. Long lens is used in this type of photography so that image can be captured from a distance and the person does not become conscious leading to the perfect image reflecting that some of the best trends when it comes to fashion is around you only. 

• Editorial fashion photography

Editorial fashion photography aims at depicting a story.  We often find these types of images in magazines or newspapers accompanied by texts and can be of different subjects. The goal in these types of photos is to create a mood that will reflect a story or may suggest an intriguing backstory. These images often include various styles of photographs such as closeup shots or shots which are captured from a distance for which different types of equipment is required along with different makeup items, different wardrobe and a variety of props. Because of the creativity, it allows the photographer, even after all the challenges this can be the most exciting and rewarding fashion photography.  

While the list is not limited to these type of photography, this becomes an interesting field with neck to neck competition, due to which proper knowledge is required from the best institutions, such as JD institute of fashion technology which provides a diploma in photography or photography course in India in which the student is nurtured to conceive conceptualize and execute photoshoots, the correct usage of lighting will be taught along with mood, correct expression or emotion required for a perfect photoshoot, with in-depth knowledge around the camera etc. due to its unique style of teaching or quality service towards education it has been awarded international glory awards 2019, leaders in education award 2018, the times power icon award 2019, youth achiever of the year 2018 and so on. 

JD institute of fashion technology is committed towards moulding each individual as per the global counterparts by providing latest programs which are industry oriented, cutting edge techniques, infrastructure or latest resources to construct their way ahead along with the help of experts in the various fields that they want to pursue.