In the overall Indian apparel industry, the denim industry, which young people drive, holds hope. Unrivaled demand and volume growth. JD Institute Of Fashion technology (which is one of the oldest premium institutes when art or creativity is talked about with a legacy of over 32 years) is here with deep analysis into the Indian denim market:

By 2021, the demand is expected to expand at a CAGR of 14.5%, reaching Rs 39,651 crore and Rs 77,999 crore by 2026. Men’s denim accounts for 84 per cent of the industry, while women’s denim and children’s denim account for 10% and 6% of the market, respectively.

Men’s Denim Segment: Men’s denim has the largest market share and is expected to grow at a CAGR of 14% over the next ten years. Denim was once only common among men in urban areas; however, it is now rapidly gaining popularity in semi-urban and rural areas as well. This growth is the result of rising recognition and a growing affinity for global fashion. Denim is the most durable cloth for men, with a wide range of uses in casual, work, and daily wear.

Women’s Denim Segment: Jeans or denim trousers are the most common pieces among Indian women. Because of the warmth offered by the stretch denim fabric, denim is also gaining popularity among women in athleisure form. With a CAGR of 17.5 percent, this segment is projected to rise the fastest.

Kids’ Denim Segment: This is the smallest segment in the domestic market, but it is projected to expand rapidly due to the increasing availability of products driven by industry advances for natural, hygienic, and versatile fabrics.

Let’s take a look at some of the brands:

• Being Human

Salman Khan launched Being Human, an apparel line with a heart, in 2012. Mandhana Retail Ventures Ltd. has a global licence for the brand and has a presence of retail in over 15 countries and over 700 points of sale. Since its inception in 2012, the brand’s combined culture of celebrity, charity, and fashion has been a force in expanding its global presence.

Target group: Being Human’s consumer base comprises individuals who believe in international fashion or following the latest trends. They do, though, believe in doing good by supporting the brand’s healthcare and education programmes. As a result, the ‘Look Good, Do Good’ theory was born.

Product Basket: Denim accounts for about 65 percent of bottom wear and about 18 percent of the brand’s net product basket. Aside from jeans, the brand’s denim collection features a wide selection of shirts in various prints and configurations, as well as indigo checks. The line’s style varies from western and workwear-inspired pieces to more clean, minimalist models.

Plans for Category Expansion: The company is preparing to introduce a line of denim jackets in the near future.

Markets to Watch: Being Human Clothing has 55 stores in India, including Ahmedabad, Bhopal, Ajmer, Aurangabad, Bengaluru, Bhilwara, Chandigarh, Delhi NCR, Gwalior, Hyderabad, Indore, Kolhapur, Kolkata, and others.

• Dare Jeans

It all began in 1992, when Paresh Dedhia, a complete novice in the fashion industry, invested all of his energy and entered into garment manufacturing. He started small, with just three people, but quickly recognised the enormous potential for branded garments, and in 1995, he founded his own bottom wear company, Dare. Dare provides a comprehensive argument for men’s underwear. It delves into the worlds of formals, casuals, and denim. Fabrics are sourced from reputable mills such as Raymond, Arvind Mills, Vardhaman, Ashima, and others to ensure the highest standard. Dare has built a large network by adhering to its infrastructure, stock, and efficiency standards.

Target Groups:

 Men aged 30 and up to make up the target demographic for the brand. Its target market consists of well-established working professionals.

Product basket: Men’s bottom wear items include denim, cotton shorts, and woven trousers, according to the company’s merchandise basket.

Product expansion plan: Dare Jeans is focusing on producing denim with a cleaner and more refined look, including vivid colour tones and various indigo blends.

• Deal Jeans

Deal Jeans, a retail venture of Deal Global Fashions Pvt. Ltd., is a quick casual women’s western wear brand that believes in introducing fresh fashion from all corners of the globe to style seekers here. The company has been in business for over 16 years and currently offers 14 unique product lines in over 2,500 creative designs each year. Deal Jeans claims that clothes will enhance a girl’s or woman’s personality, rendering her more desirable than the rest of the crowd.

Target Groups: Deal Jeans is aimed at ladies between the ages of 18 and 35, as well as girls between the ages of 6 and 16, who are mostly fashion seekers with a lot of elegance, personality, and flair.

Product Basket: Designer denims, trendy summer shirts, and party dresses make up Deal’s SS’17 range. Every year, about 2,500 visual styles are produced in vibrant colours. After taking trends into account, models are created to satisfy the trendy needs of customers while incorporating global trends. With a firm focus on denim wear craftsmanship, designer denims account for 32% of the brand’s offering.

If you want to enter the world of fashion designing. In that case, the JD Institute Of Fashion Technology is just the right place for you as it offers various types of fashion designing courses such as an Advanced diploma in fashion design or postgraduate diploma in fashion design, etc., all of which are industry-based. Their exceptional contribution towards education and unique approach reflects many tokens of recognition such as The times’ power icon award, International glory award, etc. JD Institute also reflects a record-breaking placement of 99% with their students working for top companies like Zara, Sabyasachi, etc, and making a name for themselves in their respective industries such as Maheka Mirpuri, Rocky S, Shane peacock, etc. Enroll now!