One of the newest avenues when it comes to the fashion industry is Fashion communication. This subject teaches communication skills to the students in this industry covering written, verbal and audiovisual communication practices. Fashion communication, in simple terms, reflects speaking or communicating through fashion.
One of the most significant pillars of the fashion industry is fashion communication. It covers various areas such as visual merchandising, fashion journalism, public relations, styling, and photography in its study exploring identity and self-expression. Most of the students learning fashion communication become fashion journalists
As fashion brands need to reach out to the customers, fashion communication is significant or fashion communication skills are needed. A professional will design portfolios, perform graphic designing, develop communication strategies and exhibit designing for better communication.
Other aspects such as typography, event design, and fashion illustration are also covered under fashion communication. Retail space designing which reflects appealing, comfortable, and creative space for the customers to try out clothes is also a crucial aspect of fashion communication.
To have a human-centered approach to solve industry problems, a good understanding of fashion communication is needed. Fashion communication opens plenty of career opportunities such as:
A fashion designer applies design or aesthetics to clothes and their accessories influenced by the social and cultural attitudes which have varied from time to time. It is believed that fashion designing started in the 19th century with Charles Fredrick Worth who was the first to sew his label onto the garments or clothes which he created.
Fashion journalism is a significant aspect when it comes to fashion with an emphasis on photojournalism and writing. Fashion journalists serve the same purpose as other journalists do with the only difference being an emphasis on events and fashion trends. However, a strong relationship is needed with stylists and designs for success in this industry.
The art director is assigned the duty to unify and supervise the vision when it comes to artistic production. They are in charge of the overall appearance visually and how it stimulates mood, psychologically appeal to the audience or communicates in a visual manner etc
A design assistant aids a leading fashion designer to create a vision. They are mostly involved in stitching, pattern tracing, and physical creation cutting while leaving the creative design to the leading fashion designer
A fashion photographer is the one who is responsible to capture the latest accessories, clothes, hairstyles, and makeup etc. the way clothing is represented in an advertising campaign is dependent on fashion photographers
A fashion stylist is responsible for providing fashion advice, coordinating clothes or choosing clothes for models in photoshoots or actors in films etc
An event manager is responsible for overseeing the set-up, design, or execution of the events which are for the object of bringing people together for some purpose
For devising ways of managing the marketing of products of fashion and prove their worth so that the sales are boosted, fashion marketing managers come into play. Fashion marketing manager is responsible for managing the branding efforts and create a campaign for advertisement with regards to fashion-related business, brands and stores
Fashion advertising reflects a sub-branch of the advertising field with the objective of creating a promotion for the fashion brand. For example- jewellery, shoes, garments and purse etc in the fashion industry
Fashion bloggers are an explorer of the fashion world scrutinizing, sharing or recommending experiences and ideas related to vogue with the help of social media or multimedia
Top recruiters of students specializing in this field are marks and spencers, vogue, pantaloons, Tommy Hilfiger, MTV, times of India, Benetton, Lopez designs, and Ogilvy.
To develop a successful career in fashion communication, you need to complete your 10th and 12th from a recognized board. After which a degree can be obtained from a good institution. The average fashion communication salary for a person with a fashion communication degree is somewhere around 30k to 1.5 lacs per month.
As education from a good institution is necessary to stand apart from the crowd despite the cutthroat competition present in the field, JD Institute Of Fashion Technology is the right choice for you as it one of the oldest and premium institutions dedicated to art and design, it offers various courses such as fashion communication course, etc with each course being industry-based or designed according to what the industry desires so that its students are ready for the real world beforehand. JD Institute shares a vision of providing the best infrastructure, resource library, cutting edge technology, etc so that no external barrier can restrict the students from achieving their dreams or stand shoulder to shoulder with the leaders of the industry they want to go in. Due to their exemplary contribution to education, JD Institute Of Fashion technology has been awarded with various token of recognition such as the times power icon award, international glory award, best vocational education Institute of the year, leaders in education award and many more.
JD Institute reflects a record-breaking placement of 99% ensuring that talent meets opportunity with their students working for top companies such as Tommy Hilfiger, Sabyasachi, H&M, PepperFry etc and making a mark in the industry such as Maheka Mirpuri, Shane Peacock, Urvashi Kaur and Rocky S to name a few. The students will be selected through GAT or general aptitude test just to check the creative or art skills of the candidate. The right opportunity is waiting for you, enroll now!
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