When someone hears the term ‘Fashion’ or ‘Fashion Communication’, most of us still think that it is all about fashion models or something related to the business of fashion designing and garment manufacturing. However, it is very essential to know that the term also has two other major aspects to the story related to fashion. These two major aspects are: Communicating fashion and communicating through fashion.

Fashion communication entails the development and facilitation of fashion industry communication. It may take the form of verbal, written, visual, or audiovisual communication. Fashion communication is one of the specialized domains of fashion studies that helps aspiring fashion students in learning the communication knowledge and skills relevant to the lifestyle and fashion industry. This type of communication is also the backbone of the whole fashion business line. Fashion communication is one of those newest and most exciting avenues of the fashion and lifestyle industry.

It entails not only studying the fundamentals of communication, but also a comprehensive examination of various fields such as public relations, advertisement, fashion journalism, styling, visual merchandising, illustration, creative writing, and show. Apart from the creative and commercial aspects, the subject also deals with the various concepts of identity and self-expression through fashion and how fashion has become an inevitable part of our daily lives.

Meaning of Fashion Communication: 

It becomes extremely important to break and clarify some of the stereotypes and myths related to this subject. Firstly, the term fashion is very subjective, it does not always talk about just clothing. Most of the things that you do to accessories yourself come under fashion. Right from the way you do your hair or makeup to the tattoos and piercings you get on your body to the accessories and footwear that you wear to the bags and sunglasses that you carry. All of these things come under fashion. Fashion contact also involves how you use these fashion accessories to reflect or convey yourself. Fashion contact also includes how someone perceives or receives you.

Let’s not also forget to mention one of the major myths that revolve around the world at all times. The popular belief is that because of fashion, it may be more appropriate for women. Obviously, there is no doubt it that fashion at times can be more appropriate for women but that doesn’t mean that it is more or less appropriate for any other gender. Literally, fashion has nothing to do with your gender. Something that is beautifully evolving in the fashion industry is that it is becoming more flexible and breaking all the stereotypes attached to the industry every day. 

The fashion industry today has a beautiful mix of people from all walks of life. The world of fashion is changing all the time, from models with baby bumps to models with skin disorders, from fashion bloggers of various ages and races to professionals of various ethnicities and religions. One of the major good news is that if one has the talent and skills, the fashion industry welcomes the one with open arms. With the advancement of digital media, the new fashion opportunities and emerging times have made a way to people’s lives too.

Scope in Fashion Communication: 

The Fashion industry is now an open hub for many exciting door internships and jobs for people who have the right skillset and knowledge. Fashion is something that has been ever-evolving and gaining more popularity with passing times. The fashion industry seems like it offers a promising future. The fashion industry is a creative space where you can experiment with your ideas without any judgments and fears. You can take a few risks in the fashion industry open-heartedly. This industry is considered to be an unconventional space that is ever-evolving and transforming.

Importance of Communication in the Fashion Industry: 

Communication is essential in every field and industry. The role of communication in the industry can be understood by the following few categories. Let us discuss some of them below in details: 

• Presentation: Communication skills are very essential in order to present yourself and your work. If you cannot communicate properly and confidently then no matter how talented or skillful you are, no one will be able to see your potential and appreciate your talent. Therefore, communicating your talent is as essential as your talent itself. Good skills and good fashion designing need the power to showcase. Your strong communication will be like your portfolio that will impress everyone who sees you while presenting it. Also, always keep in mind that in order to score good internships and jobs you need to market yourself.  

• Networking: One of the most important functions in the fashion industry is networking. The entire fashion industry revolves around a process of networking. Networking is essential while you are associating yourself with the right people, building contacts, and connecting yourself with your customers or clients. Each of these things requires good communication skills. Recently, in the 21st century, communications have risen to a whole new level. Virtual communications have entered each and every industry including the fashion industry. 

Social media marketing has taken a major part of the industry and holds massive power when it comes to communicating with the masses. If someone wants to climb the fashion ladder, it is important for them to use the tool of fashion communication with potential sponsors, partners, clients, employees, and other people. Even though virtual networking has taken most of the part, manual networking is still an important aspect of networking. It is essential to lead on opportunities at a fashion event, exhibitions to do direct communication. The sooner you understand the mantra, the better it is for you. 

• Fashion Communication: Fashion communication is one of the major essentials required in the fashion industry. It has become a different discipline altogether that is being taught in fashion schools with a formalized curriculum. It includes fashion journalism in which fashion communication is done through various magazines. It also trains an individual to exhibit their work designs effectively. 

Creative writing and photography are also included in the course that makes it holistic and impactful for the students learning the ropes of the fashion industry. Other than this, it also includes public relations. Therefore, even fashion schools or institutes are realizing the importance of fashion communication in the industry. Students should make the best out of the fashion communication course and understand that all these skills are essential to get a good margin in the field of fashion.

Most Popular Options That You Can Go for as a Fashion Communicator:

• Fashion Blogger: If you are interested in blogging, you can begin by starting a personal blog on fashion. The blog can be either written one or a photoblog or videos or even a mix of all three. It is one of the trendy and hottest options today as a fashion communicator.

• Fashion Journalist: Fashion journalism is something that is becoming popular with evolving times. Whether you write for popular fashion magazines like Vogue, Harper’ Bazaar, Elle or cover fashion events or report the latest news related to fashion, there is a lot of scope for you as a fashion journalist in the fashion industry. 

• Fashion Photographer: If you are not a fashion enthusiast yourself but you like to do photography. Not a problem at all because if you know the art of photography and are passionate about it, you can become a fashion photographer easily. You can either start your own page or blog or can click photographs for other businesses and E-Commerce websites. You can also do it for other magazine or even for other bloggers. Visuals and aesthetics plays a major role in the fashion industry and a good photography skills can be a game-changer.

Educational Qualification: 

All opportunities do not really require the same degree or the same qualification. However, a degree or course in advertising, fashion, photography, editing, or writing will certainly assist you in gaining the necessary knowledge and skills for this area. To be precise, do a course related to fashion communication.

You can do a postgraduate diploma in fashion communication from JD Institute. This two-year graduate diploma in fashion communication helps you in creating unique selling points and strategies for your fashion product. The course also helps you to build good skills and explore the entire world of fashion designing. 

How can JD Institute Help You in Fashion Communication? 

We at JD Institute offer a two-year post-graduate diploma course in fashion communication that helps you in learning the basic artistic and technical skills that are required for fashion communication. The curriculum offers the students with in-depth practice sessions that improve their skills and make them career-ready. 

At the end of the course, the student is set to have all the skills on hand that is required to manage a fashion brand in the industry. The course will surely furnish the student to be ready for being a fashion communication professional.