JD Institute of Fashion Technology
How is Fashion Communication Different From Fashion Designing?

Though fashion communication and fashion designing might sound synonymous terms, they are totally in contrast to one another. Fashion designing mainly focuses on the designing aspect, whereas communication focuses on how to promote fashion through different social media platforms. 

The requirements for fashion communication are totally different from what is required in designing. In a nutshell, it could be said that social media plays a vital role in fashion communication. 

Course 

Both the courses share almost the same set of courses. The main focus of fashion communication is:

1. Graphic design
2. Space design
3. Fashion media 
4. Fashion thinking 

Whereas on the other hand, fashion designing courses include the following,

1. Textiles and apparel testing
2. Elements of fashion design
3. Fashion, and design
4. Pattern making and garment construction

There is not much difference between the two. Just the role of social media makes a difference between the two. It plays a crucial role in fashion communication, which is why it has been stressed a lot in communication. 

College 

There are different criteria that can be used when deciding on a particular college. However, you need to be clear with the area you want to invest yourself into. Fashion communication, unlike fashion designing, is a skillful area and requires you to be well versed with all the nuances of social media. To make a selection, you can start by asking yourself the following question.

1. Why does the given area interest me?
2. How is this going to help me in the future?
3. How will this affect the fashion industry?

These are just a few questions to get started with. Once you are done with this, you can move on with the next step, i.e., the college selection and filtering it through different parameters. 

How to Select a College?

You might have some desired college in your mind. However, it is important to run it through certain parameters. This will help you to solidify your decision. They have been listed below for your kind perusal.

1. The rank of the college: This is the first and very important aspect to look into. If you are shortlisting the colleges, ensure that you pay much attention to the rank of the college as well. It speaks volumes about the college’s overall performance.
2. Fees: The fees for the fashion designing courses differ from college to college, and so, you will have to visit the college’s official website. Additionally, some of the colleges offer scholarships for meritorious students. Ensure that you go through the guidelines if you are planning to avail one for yourself. 
3. Faculty member: Well, it is good to know a little bit about your faculty member as well. You can do a little research on them. All the information will be given on the college’s official website. 
4. Placement cell: Ensure that your college has an active placement cell. It will help you to get internships and college placements. 

These are some of the parameters which need to be considered while shortlisting the colleges. Additionally. You can always take feedback and reviews from people who are already enrolled in your desired program to get a better closure. You can even reach out to the college alumni to have a better understanding. This will help solidify your decision. 

Scope of Fashion Communication

The scope for fashion communication is diverse, and you have ample of options to choose from. The main work is on social media, and thus it is imperative to be well versed with all the nuances of social media. The work you will be engaged in includes branding, advertising, photography, etc. 

Fashion communication and styling offers you a various range of options to choose from and create a global connection. You can select a worldwide audience and work accordingly. You also have the opportunity to engage with other people and collaborate with them to foster your business. It will help you to acquire skills to communicate and foster your fashion and lifestyle industry.

You can work as a brand manager, a photographer, online marketers, or social handle social media, etc. There are a plethora of options to choose from. It is a growing area and has not been explored much by the people. That is what makes it an intimidating and interesting area. 

How will This Help the Fashion Industry?

It is not just about global fashion but we have to consider the local, authentic style. This allows them to showcase their styling on a worldwide platform. People will have the chance to work on a multitude of levels and promote various kinds of brands. Fashion is an ever-evolving area and contributes heavily to the country’s economy. 

This is where fashion communication pitches in, and with the help of the right skill, strategy, and creativity, one can make a career in fashion communication. This being a lot of avenues for the company. Though it has not been explored in-depth, it has many things to offer. In this digital era, one makes the best use of fashion communication, if explored in depth. 

One has to understand the role of social media and then incorporate the strategies accordingly. Also, it gives you a golden opportunity to connect with any number of people who share the same interest. You can plan and work on all the fronts as per your needs and requirements. 

With fashion communication, you can create a great impact on your targeted audience, both at the national as well as international level. It is a special domain which offers not just knowledge about the fashion industry but also helps you to equip relevant skills. 

Conclusion 

This was all about fashion communication and fashion design and the difference between them. Both have them and play a vital role but share minor differences. Fashion communication is a less explored area and needs to be explored given the digital arena we live in. However, it is also essential to have relevant skills and plan to strategize your business accordingly. Feel free to share your thoughts, opinions, and suggestions in the comment section below.