JD Institute of Fashion Technology
How Interactive Web Design Is Creating New Storytelling Jobs for Communication Designers

Have you ever read a story… by scrolling?
You’re just casually moving down a website, and suddenly — the background changes, music starts playing, a character walks into your screen, and boom — you’re part of a story. That’s not just design. That’s interactive storytelling.

How Interactive Web Design Is Creating New Storytelling Jobs is more than a trend — it’s a whole new career path for creative minds.

With the Communication Design course at JD Institute, students are learning how websites are no longer just places for information- they’re turning into digital stages for stories, characters, emotions, and experiences. Let’s explore how this shift is opening up brand-new roles, and what students need to learn to keep up.

Scrolly Telling: A Story You Scroll Through

Example: NYT’s “Snow Fall”
This form of storytelling uses motion, animation, and sound — all triggered as you scroll. It’s like directing a short film, but the viewer controls the pace. Companies like New York Times now hire interactive storytellers, web animators, and UX content designers.

What to learn? Tools like Scrollama, Adobe XD, and a basic understanding of HTML/CSS can help students bring these effects to life.

Web Comics & Graphic Novels

Featured Example: Webtoon & Lore Olympus
Comics aren’t just printed anymore — they live, move, and sometimes glow online. Platforms like Webtoon have made interactive digital comics huge, giving rise to fresh job titles: Digital Comic Artist, Interactive Narrative Editor, and even Motion Comic Developer.

“Lore Olympus,” a modern-day Greek mythology comic on Webtoon, has over a billion reads — all happening via vertical scrolls and vibrant visuals. The creators behind this are not just artists but layout designers, colorists, animators, and UX thinkers all rolled into one.

If you want to study communication design, especially at institutions like JD Institute, this is your cue to explore narrative layout, color psychology, and how to build motion into still frames.

Experiential Portfolios That Feel Like Video Games

Featured Example: Bruno Simon’s 3D Portfolio
Forget plain white backgrounds and PDF links. Designer Bruno Simon built a portfolio that feels like a racing game. As visitors drive a mini 3D car, they uncover his skills, case studies, and contact info.

This style isn’t just cool — it shows creativity, coding ability, and storytelling in one shot. Experiential portfolios are living proof that you know how to capture attention.

Jobs created:

• WebGL developer
  
• Interactive brand designer
  
• 3D UI/UX designer
  
• Creative technologist
  

Students should learn:
Story-based web design, Three.js, Blender basics, and how to script creative user journeys. Portfolios like these stand out in any industry — from fashion to gaming.

Data Stories in Interactive Journalism

Example: The Pudding – “How Music Taste Evolves with Age”
Interactive storytelling isn’t only for entertainment. Websites like The Pudding use motion graphics and data visualization to make research-based stories come alive. In their piece on how music taste changes with age, graphs shift and transform based on the user’s clicks.

It’s data, yes — but it feels like art.

Jobs created:

• Data storyteller
  
• Visual journalist
  
• Interaction designer
  
• Infographic developer
  

Students should learn:
Data tools like Flourish or Tableau, how to simplify numbers visually, and how to add movement for emotional impact. Communication designers trained in this are in demand for NGOs, media houses, and education platforms.

Branded Interactive Campaigns

Example: Nike – “You Can’t Stop Us” Campaign Page
Nike doesn’t just sell shoes — it sells stories. On its campaign page, you scroll through videos, layered graphics, athlete sound bites, and dynamic transitions that leave you feeling something. Brands now want designers who can emotionally connect with users.

Jobs created:

• Interactive campaign designer
  
• UX motion expert
  
• Digital art director
  
• Web brand strategist
  

Students should learn:
Storyboarding for web, layering techniques, brand storytelling, and how to use interaction for impact. The Communication Design course at JD Institute teaches how to link brand emotion with design thinking.

Want to Be a Storyteller with a Mouse Instead of a Mic?

Start by learning how to mix design, emotion, and tech. Whether you’re styling clothes, building interiors, or dreaming up a brand — storytelling through interactivity will set you apart.

Your future isn’t just in fashion or graphics — it could be in story-based portfolios, scrollable comics, or immersive brand pages. And the smart place to start? With mentors and training that get it – like at JD Institute.

Now go ahead — scroll your story into the future.