JD Institute of Fashion Technology
Fashion Jediiians Walk the Ramp in Style for Kobsook’s Sneaker Design Challenge

The intersection of fashion design and technical innovation is rapidly changing the global footwear market. For young designers, gaining practical experience in this dynamic field is critical. Our students at JD Institute of Fashion Technology received an opportunity when KobSook, a contemporary sneaker brand, launched its exclusive Student Design Competition, giving students the platform to showcase their design skills, specifically in footwear styling and innovation.

About KobSook – Redefining Modern Footwear

KobSook is more than just a footwear brand. It represents a lifestyle built around style, comfort, and individuality. Known for its modern sneaker aesthetics, KobSook collaborates with creative talents from across the country to bring innovation and fresh perspectives into footwear fashion, especially differently-abled artists. They are trained to use digital tools, creating stunning digital art on the sneakers.

By combining functionality with artistic flair, the brand continues to push boundaries, making it a perfect partner for emerging designers and stylists looking to make their mark in the fashion world.

Collaboration on the Ramp

The highlight of the event was a spectacular collaborative presentation that transformed the seminar hall into a vibrant fashion stage. This ramp walk was a showcase of cross-disciplinary synergy, emphasizing how different creative batches work together in the professional world:

• Fashion Design Students took to the runway, modeling the latest KobSook sneakers.

• The entire look, from head-to-toe, was expertly styled and executed by students from the Fashion Styling batch, creating creative and contemporary ensembles to complement the footwear.

This competition allowed students to gain crucial practical experience in multiple professional domains simultaneously, fashion presentation, complex styling coordination, and representing a major brand’s aesthetic vision. They learned the technical and logistical challenges of preparing for a live show, ensuring every detail from the garment’s silhouette to the sneaker’s lace color was perfect.

Insights from an Industry Founder

To formally launch the competition and set the benchmark for quality, the event featured a detailed presentation by Mr. Aziz, representing KobSook. Mr. Aziz provided students with valuable professional insights into the specialized world of the footwear design industry. During his session, he formally presented all the competition details and necessary guidelines.

Learning about competition guidelines and brand expectations directly from an industry figure like Mr. Aziz helps students align their academic creativity with commercial viability.

Elevating Skills: Practical Learning and Innovation

By integrating a brand-sponsored challenge into their academic calendar, JD Institute ensures that its graduates are equipped not just with theoretical knowledge but with the adaptability and collaborative spirit essential for success.

Through their participation, the students gained valuable learning outcomes, including:

• Fashion Presentation Expertise: Mastering the art of showcasing footwear and apparel in a dynamic environment.

• Styling Coordination: Developing the ability to unify diverse garment elements into a cohesive, brand-appropriate look.

• Brand Representation: Understanding how to interpret and translate a brand’s ethos into visual content.

• Innovation in Footwear: Getting direct exposure to the need for design innovation in the rapidly evolving sneaker market.

The Launch of the Student Design Competition by KobSook serves as a testament to JD Institute’s commitment to providing industry-relevant education.