Being a fashion designer is one of the most exciting and creative professions that focuses on creating, illustrating, ornamenting, and marketing your attire based on your ideas, skills, knowledge, and unique creative thinking. It is the art of creating new garments and accessories that are aesthetic and functional and cater to the demands of the market and client. Fashion designing is a vast field of endless possibilities and multiple opportunities that vary from fashion technology, harvesting, and processing of raw materials and textiles, manufacturing of fabrics, illustrating, pattern developing, and sewing to fashion marketing, business, and fashion education. Fashion designing is one of the world’s most successful and high-profiting industries that hire millions of people every year. There are countless career opportunities for fashion designers after they obtain a degree from fashion designer courses. The future job prospects are further discussed below. 

JD Institute of Fashion Technology, one of Asia’s top leading institutes of fashion academics, invites all aspiring fashion designers of India to join us on the exciting journey towards your dream career. 

What is the role of a Fashion Market Designer?

Let’s start with fashion marketing and what is such a big part of fashion designing. Fashion marketing decides the market’s demand and what the fashion designer or designing brand should promote to gain the maximum attention from potential buyers and target demographics. Since it focuses on the market’s demand and fashion business, it thus affects the production and manufacturing process. It impacts the selling and profit factors of the product as well, so it can be said to be of great importance in the field of fashion design. One of the many professional careers in fashion marketing is the position of fashion market designer.

Here are some of the roles and responsibilities of a fashion market director-

1. Study and research the market, product and brand to analyse the needs and demands of the target demographics and potential customers.
2. Create and promote the brand name and image in a unique, creative, attractive and unforgettable manner.
3. Promote the company or brand’s products and services to potential customers and clients.
4. Fashion market directors focus on the profit-loss management of the company.
5. Develop innovative marketing techniques, advertising, public relations and advise on marketing projects.
6. Create promotional merchandise for the company or corporate. 
7. Help develop and promote new products.
8. Focus on increasing sales and monitor the budget plans.
9. Often focuses and monitors the hiring process, deadlines, manages the workload of their team and such.
10. Conduct advantageous and legally valid contract negotiations with media partners, promoters, agency associations, interns, suppliers, influencers, etc.

Fashion Market Director is a desirable fashion designer job that is one of the high pay jobs in the fashion industry. There are various skills needed to get this position. Apart from being educated in fashion marketing and business studies, one must be confident and highly creative, have exceptional skills in communication, quick and robust decision-making skills, retail and advertising skills, promoting and influencing skills, and such. The necessary fashion designer degree course for this position is at least a bachelor’s degree in fashion design and marketing. There are courses available for fashion marketing and fashion merchandising in various institutions in India, which is often desired by hiring employers and brands for this position or related fashion designer position in the marketing field. In many cases, a fashion designer’s master’s degree in the field of marketing is often preferred. 

Job opportunities after obtaining any fashion designer degree:

After gaining a fashion designer degree, what are the various fashion designer job opportunities in the vast prolific field of fashion designing? Here are some of the most popular and highly demanded categories of fashion designer jobs in the fashion and marketing industry that you can achieve with a fashion design degree-

1. Fashion designers
2. Fashion journalists/bloggers
3. Fashion stylist
4. Fashion shoot photographers
5. Fashion market directors
6. Fashion business jobs and retail jobs
7. Garment, leather, textile, etc. manufacturers
8. Fashion educators and professors
9. Jobs in fashion technology
10. Visual merchandiser
11. Independent entrepreneurs

JD Institute of Fashion Technology is India’s best academic fashion, beauty and design studies. JD Institute has also gained international recognition and numerous awards for its excellent performance and immeasurable contribution to the academic field of fashion and design studies in India and abroad. JD Institute of Fashion Technology offers students attractive opportunities to explore their career choice and get the best-advanced education in fashion design, interior designing, makeup, photography, and more. Get the best teachers from India to train your skills and provide quality education in fashion designer degree courses, so join us now to fulfill your dreams and explore the vast prolific field of fashion designing. JD Institute also provides regular workshop facilities, a great chance to bring your experience and work under the glamorous international spotlight, and offers you the best fashion designer job opportunities and job placements after graduation.