In the 21st century the style trends of the fashion industry dominate the world more than they ever did before, and control not only the way people dress but also the trends in interior design, makeup, and people’s overall attitudes. Trends in fashion unify women and men alike around the world, and yet they allow people the ability to express their own individual style simultaneously.

A period of time portrayed in a picture can be identified immediately just by the style of clothes the people are wearing, and this sums up just how powerful and all-encompassing fashion is. Fashion can change from one second to the next, but what never changes is the hold it has over society at large, and the crucial role it plays in the modern world.

Fashion is not just an ambitious projected image of a reinterpreted good old value to fulfilsome function or agenda, rather it is an evocative and refreshing concept worthy enough to be represented for society’s appreciation that makesthis even more instinctive.The success of the fashion trends lie in theway the society interprets them, judges them and eventually incorporates in its own ways.Hence, the impact is measured by the barometer of social acceptance which in turn isdriven by the several motivational forces that underline the people’s values and behavioural traits.

Clothing and fashion are carriers of wide range of ideological meanings. The fashion trends essentially portray a visual culture and style of dressing thatmodels the consumer identity in a specific environment. The social agenda of these fashion trends is to express the consumers’identity in terms of lifestyle choices and their attitudes. The lifestyle choices changes from oneperiod to anotherperiod. In other words, they suggest the pattern & manner of dressing befittingan occasion that sets forth a standard. These clothing standards are in factderived from theprevailing social values and their emotional expectations.

Designers continue to market the importance they know people put on fashion, and people continue to hang on to designers’ every move in the fashion world, therefore as long as this symbiotic relation carries on fashion will be able to continue holding on its dominant position in society for a very long time to come.