What truly defines Italian luxury? Is it the heritage, the craftsmanship, or the exclusivity? JD Institute of Fashion Technology, in collaboration with the prestigious Polimoda, Italy, brought answers straight from the source. In a thought-provoking masterclass, Niccolo Sbaraglia, Head of Commercial Development at Polimoda, unraveled the intricate layers of luxury fashion designing, shedding light on its evolution and future.
This exclusive session, The Secret of Italian Luxury, provided an in-depth understanding of how the luxury fashion industry operates, emphasizing the philosophy, craftsmanship, and consumer trends that shape it. With JD Institute’s commitment to global learning, students from corporate and outstation campuses attended the session virtually, gaining knowledge that will help them navigate the ever-evolving world of high fashion.
Professor Sbaraglia delved into the concept of luxury as more than just high-end fashion. He highlighted its cultural significance and timeless appeal, illustrating how luxury transcends trends and remains a symbol of exclusivity and craftsmanship. He discussed how true luxury is built on a foundation of craftsmanship, artistic expression, and an emotional connection with consumers. Brands that understand this philosophy remain relevant across generations, adapting yet maintaining their essence.
A key discussion point was the evolution of production districts in Italy. Professor Sbaraglia explored the traditional craftsmanship and specialized industrial clusters that define Italian luxury. These regions, known for their meticulous artistry, play a crucial role in maintaining the authenticity of luxury brands.Professor Sbaraglia explored how Italy’s legacy of artisanal excellence—passed down through generations—has helped create luxury products that are unparalleled in quality and design.
He also spoke about how modern technology is enhancing traditional craftsmanship, allowing designers to innovate while preserving authenticity. This fusion of heritage and innovation keeps Italian luxury fashion at the forefront of the global market.
With shifting global trends and digitalization, consumer expectations are evolving. The session shed light on how luxury consumption patterns are changing, from the rise of personalized experiences to the growing demand for transparency and authenticity in branding. He further highlighted that younger generations, especially Millennials and Gen Z, seek meaning and storytelling behind their purchases. The rise of digital fashion platforms, influencer marketing, and exclusive brand collaborations is also altering the traditional approach to luxury fashion marketing.
Professor Sbaraglia emphasized the growing importance of ethical practices in luxury production. From responsible sourcing to circular fashion, sustainability is now a fundamental aspect of the industry, influencing how brands operate and connect with consumers. The discussion also touched upon how Italian luxury brands are adopting greener solutions while maintaining quality and exclusivity. From eco-friendly materials to transparent supply chains, sustainability is redefining the future of luxury fashion.
Attended virtually by fashion students across JD Institute’s corporate and outstation campuses, the session provided a well-rounded understanding of the luxury fashion industry. The knowledge shared by Professor Sbaraglia not only deepened students’ perspectives but also inspired them to think critically about their future in fashion.
Through global collaborations like these, JD Institute continues to offer enriching learning experiences that prepare students for success in the fashion industry. By bridging the gap between academia and industry expertise, the institute ensures that aspiring designers, brand strategists, and Fashion Design entrepreneurs are equipped with the skills and knowledge to excel in their careers.
Stay connected for more exclusive learning opportunities that shape the future of fashion!
Design Blogs
Watch on youtube
Downloads
Copyright © 2024 JD Institute of Fashion. All Right Reserved
Designed by
Quick Menu
