Giving the Jediiians a creative respite from the ongoing pandemic, we organized a webinar that brought them into the realm of Interior Design. The students from all the campuses and the alumni of the Interior Design batch at JD Institute of Fashion Technology recently got an opportunity to acquaint themselves with the different types of wall coverings. The workshop that took place on 9th October 2021 from 11 am to 12 pm was headed by Mr. Kartik Gupta, the owner of Aarcee Wall Coverings. The in-depth discussion on the topic gave our students an insight into the domain of wall coverings.

The speaker, Mr. Kartik Gupta is an Electronics Engineer with an MBA in Finance and Marketing from Fore School of Management. His brainchild, Aarcee Wall Coverings is one of the oldest stores to shop for wallpapers in India with its very first store in Hauz Khas, New Delhi. He is an ardent believer in data and tech and hence loves analyzing data and using the latest tech in business organizations and marketing. Having joined the family business in 2003, he soon expanded the business to 18 stores across India. His business acumen and unmatched expertise in the field gave Aarcee  Wall Coverings an upper hand in the domain. Mr. Gupta’s love for wall decors leads him on journeys to find new and inspiring designs or new sources of wallpapers. His motto in life is “stay focused and be consistent in your work and good things will happen for sure”.

When the worldwide pandemic made staying at home a compulsion, the wall decor industry witnessed a steady growth as the consumers were looking for a creative corner at their abode. People started experimenting with various decor essentials and accessories which pushed the sales for the wall coverings. Apart from changing the course of attention, this pandemic has also led to an increased scope of innovation in the field.

The outstanding webinar helped our students and alumni learn a great deal about wall coverings and gain an understanding of the field. Towards the end of the webinar, Mr. Kartik Gupta announced a project wherein the students were asked to submit their entries for wall coverings. As announced by the speaker, the top three winners will be declared by Mr. Gupta. Recently announced, the students namely, Sakshi Goel, Shaileen Sharma and Saloni Gupta from JD Institute Of Fashion Technology aced the competition. Mr. Gupta will further guide these students to develop some designs that are feasible, viable, and desirable for the industry hence making those designs commercially sound.