JD Institute of Fashion Technology
Ads You Can Feel: How 3D & AR Are Changing Branding

Picture this: You walk past a store, and instead of a regular display, a sneaker hovers in mid-air, rotating as if it’s calling out to you. Or imagine scrolling through your phone and suddenly being able to “smell” a virtual fragrance through a multisensory ad. Sounds futuristic? Well, the future is here. Welcome to the realm of multisensory branding—where advertising isn’t just seen or heard but felt, making every interaction unforgettable.

Why Multisensory Branding Matters

Traditional ads have relied heavily on sight and sound, but brands are now using technology to engage more senses. Studies show that consumers remember multisensory experiences far better than standard digital ads. By integrating 3D visuals, augmented reality (AR), and even haptic feedback, advertisers are creating immersive campaigns that leave a lasting impact.

Retail Reinvented: How Brands Are Using 3D and AR

Luxury fashion houses, automotive giants, and even fast-food chains are embracing 3D and AR ads to engage consumers in ways never seen before.

• Nike’s AR Try-On Feature: Nike introduced an AR feature in its app that allows users to try on shoes virtually. By using their smartphone camera, customers can see how different sneakers look on their feet, making online shopping more reliable and exciting.

• IKEA Place App: IKEA revolutionized furniture shopping with its AR-powered app that lets users visualize how furniture would look in their homes before purchasing. This not only enhances customer confidence but also reduces return rates.

At JD Institute, the Communication Design course explores how digital storytelling and interactive media shape brand experiences. Learning such cutting-edge techniques prepares students to lead the future of advertising.

Enhancing Customer Experience Through Immersion

Multisensory ads seamlessly blend online and offline shopping, offering consumers an interactive way to explore products. AR allows brands to bring items to life in real-time, letting customers see, try, and even experience products in their personal space before making a purchase decision. 

• Coca-Cola’s AR Vending Machines: Coca-Cola installed AR vending machines that allowed users to interact with animated characters, making the simple act of buying a drink fun and memorable.

• L’Oréal’s Virtual Makeup Try-On: The beauty giant introduced the ModiFace app, enabling customers to try different shades of lipstick and foundation through AR before making a purchase decision.

With brands pushing creative boundaries, mastering these innovations is essential and with JD Institute one can learn through hands-on experience.

Social Media and Multisensory Ads: A Game-Changer

Platforms like Instagram, Snapchat, and TikTok are now integrating AR filters and interactive 3D elements into their ad formats, making ads more shareable and engaging.

• Snapchat’s 3D Bitmoji and Lens Studio: Brands can create custom AR lenses, allowing users to try on sunglasses, hats, or even preview car models in 3D before purchasing.

• Burberry’s AR Shopping Tool: The luxury brand launched an AR tool where users could visualize products in their real-world surroundings, enhancing the online shopping experience.

If you want to gain hands-on experience in designing digital campaigns that resonate with today’s tech-savvy audience, Communication Design at JD Institute is your launchpad.

The Future of Multisensory Branding

The possibilities of 3D and AR advertising are endless. As AI, VR, and AR technologies evolve, brands will create even more personalized and engaging experiences.

• Metaverse Shopping: Companies are developing virtual stores where customers can walk through digital aisles, interact with products, and make purchases—all from their homes.

• Haptic Feedback Ads: Imagine feeling the texture of a handbag or the softness of a sweater through your screen. This could be the next big thing in online retail.

As brands continue to explore these innovations, consumers will experience advertising in ways that engage not just their eyes and ears but their sense of touch as well. The future of branding is about creating experiences that go beyond the screen, making every interaction more personal and immersive.

Becoming the Future of Advertising at JD Institute

The next era of advertising belongs to those who can think beyond traditional formats and embrace immersive storytelling. If you’re ready to push creative boundaries and lead the future of digital marketing, JD Institute is where your journey begins.