We’re undoubtedly all used to contributing to the billion-dollar fashion business, whether it’s looking online during your lunch break or going shopping before a Saturday night out.

Our clothing shopping routines, however, have been disturbed due to the lockout. What are the implications of these short-term shifts for our long-term behaviour?

JD Institute Of Fashion Technology, one of the leading institutes when it comes to art or creativity, has come up with four ways the crisis may be a source of good development for fashion as part of our work on the future of fashion:

• Taking More Care of Clothes and Buying Less

During the lockdown, more than half of us bought fewer apparel. A third of women said they would purchase fewer articles of clothes in the future, while 52 percent plan to make long-term adjustments to their fashion consumption. Instead, more of us plan to repair items we already own, buy fewer but higher-quality apparel, and buy used apparel, among other adjustments.

We should expect to see more brands and retailers investigating adding secondhand, repair, or rental services to their offerings in the next year, as resale sites like Depop have witnessed a boom in sales in recent weeks.

• The Highlight of the Fair Need for a Transition for Garment Workers

There have been numerous worries about the treatment of garment workers throughout this epidemic, ranging from stories about labels refusing to pay for orders to concerns about the health and safety of warehouse employees to retail redundancies. These worries aren’t new, but the consequences of Covid-19 have brought them to light, and this hasn’t gone ignored. We discovered that 69 percent of consumers want the fashion industry to improve garment workers’ income, working conditions, and job security. More than a third believe the business should be responsible for retraining workers if employment is threatened.

The garment trade is vital to the economies of South Asia and East Asia. The harm caused by a changing business is not to be overlooked in this area. Rather than attempting to defend the status quo, which now includes bad working conditions and exploitation, governments, business, and consumers must collaborate to ensure that employees have a fair transition as global supply networks shift.

• Reflecting Society or Environment as the Heart of Fashion Business

Fewer than one-fifth of us believe the fashion industry should resume normal operations following the shutdown. Over half of us want to see the fashion industry do all it takes to become ecologically sustainable, in addition to pushing for improved treatment of workers. This includes the demand for garments to be more durable and repairable.

The industry will have to rethink its business strategies in order to meet these expectations. Small changes like establishing a “sustainable” brand or utilising recycled polyester or organic cotton aren’t going to cut it. Instead, the underlying structures that require brands and merchants to sell large quantities of lower-quality goods must be redesigned. Many of the concepts that can assist are not novel: garment rental, resale, mending, and sharing are all things that communities have done for generations with their clothing. However, digital technologies bring up new possibilities, as seen by the emergence of renting platforms such as Onloan.

Businesses that can combine good social and environmental consequences and place them at the centre of their mission are the ones to keep an eye on. Community Clothing, for example, aims to produce high-quality, inexpensive clothing while also creating excellent employment and assisting in the economic recovery of some of the most deprived areas

• Growing Support for Ethical Brands by Gen Z

Generation Z sets the pace when it comes to altering their own behaviours and expecting the industry to adapt. Nearly 70% of 15-24-year-olds want to change their consumption patterns, with a third planning to support firms with strong ethical and environmental practices.

They also have the greatest expectations of government and industry, with more than three-quarters advocating for improved pay and working conditions for workers and a comparable amount feeling that government regulation is required to enhance the sector. Businesses must demonstrate their own commitments if they are to appeal to this market when it comes to hiring sales and employment talent.

If you want to enter the world of fashion designing, education is the only way that will put you ahead of the neck-to-neck competition. JD Institute Of Fashion Technology is one of the best institutes reflecting a legacy of over 32 years and offering various industry-based courses such as diploma in fashion designing etc., with the vision of making the students prepared for the real world. JD Institute believes in providing the best, be it in terms of infrastructure, resources, etc, so that no external factor turns out as a barrier in their student’s journey.

 Due to this unique approach towards education and record-breaking placement rate of 99% with their students working for top organizations like Zara or Sabyasachi etc and making a name for themselves in their respective industries, JD Institute possesses many tokens of appreciation such as leaders in education award, international glory award, etc. students are selected through GAT or general aptitude test which the department carefully creates to assess the artistic or creative abilities of the candidates making it more on the qualitative side followed by an interview. Enroll now on the journey to success!