JD Institute of Fashion Technology
What Are The Important Elements of Visual Merchandising

People often get uneasy when they hear about visual merchandise. They know it is an important term when it comes to retail but are not certain as to how to do it well. There can be uncertainty about where to start. Creating visual displays can prove to be challenging if you are financially or artistically deprived. JD Institute has bought some important elements of visual merchandise which are easy to implement and will aid in increasing your sales. But before that let’s look at the visual merchandise meaning:

Visual merchandise refers to the practice of the retail industry of presenting the products in the best manner possible or make their services better to highlight their features or benefits with the motive of attracting the customers to purchase the product. It can be in the way of interactive displays, window displays, Mannequins, signage etc.

• Always Remember That Colour is the King

Colour is a powerful element, it can make or break your visual display. The display can still be a success if it is erratic but the colours coordinate well. Contrasting colours should be considered such as monochromatic colours, black and white etc which create intriguing or eye-catching displays. Use colours in such a way that it leads customers to the visual display

• Create a Focal Point

Where does the viewer focus while looking at a display? Are their eyes moving to a specific location? Or are they confused as to where to look? Creating a focal point is crucial. Examine your display from the point of view of the customer: from the bottom, top, sides. Always ensure that the hotspots or merchandise is easily visible as many people place their focal point too high for the customers to see. Always remember that hotspot is a product and not an element that you add to the story

• Merchandising Tells a Story

Tell the customers what’s in there for them through your merchandising. Use powerful signage or salles enabling signage to reflect the advantages that will come from buying the product. Try to put bullet points that will make it easy for the customers to see why they need this product. This will help the customer to understand everything around the product or make a decision. Even if there are no words, the image should speak volume

• Expose The Customers to the Maximum Amount of Visual Merchandise

An impactful or well-designed display will always expose the customers to the maximum amount of merchandise without making a mess. The more products customers see, the more they tend to buy. Many retailers use a circular store layout which acts as a powerful way as it exposes customers to more merchandise when compared to the traditional aisles. If your store does reflect aisles, place a display in the dead corners so that customers are forced to look at the products. Ensure the aisles are barrier-free or spacious so that customers do not deter from the product.

For example- dining tables can be used to display shoes as they will reflect boldness. 

• Use the Space Wisely

Each retail store reflects underutilized spaces. For example- the section between the merchandise which is displayed to the ceiling can be used for various purposes such as signage providing information about the product. Lifestyle graphics can also be used so that customers make an association with the product. Visual merchandise is multi-faceted which allows the retailers to choose from hundreds of ideas at the time of designing displays.

Use these tips to make the most out of your store and increase sales. If you are interested in these areas, JD Institute Of Fashion Technology is one of the best institutes with a legacy of 30 years providing diploma in visual merchandising etc with each course being industry-based to train the students for the outer world or to make sure the students stand shoulder to shoulder with the leaders of the industry they wish to go in. 

JD Institute reflects a record-breaking placement of 99% ensuring that talent meets opportunity with their students working for top companies like Pepperfry, Sabyasachi, Tommy Hilfiger and many more and making a mark in the industry. Such as Maheka Mirpuri, Rocky S, Shane peacock, etc. Due to their exemplary contribution to education, JD Institute has been awarded various token of appreciation such as the time’s power icon award, international glory award, leaders in education award and many more. The right opportunity is waiting for you, enroll now!