JD Institute of Fashion Technology
How to Keep Up Sales with Visual Merchandising

What is Visual Merchandising? 

Visual merchandise refers to the designing and presentation of products or services to highlight their features or benefits in a better manner. The purpose behind visual merchandise is to engage or attract, motivate the customers to go towards making a purchase.

Visual merchandise helps in creating an impression or impact on each person who visits your business. To optimize the retail space, anything which the customer can see from the outside to all of the interiors should be considered.to increase customers or sales and to reflect the brand, visual merchandising is crucial. 

JD Institute is here with some techniques of visual merchandise or visual merchandising techniques that will aid in increasing sales:

• Display for Target Customers

The journey of the customer begins with discovery, then moving into a comparison of the options and ultimately to final conversion and sale. Setting the tone for the target customers is crucial for taking them from the discovery stage to sale. Aim to appeal parallel to the lifestyle they desire

• Sometimes Less Can Be More

A visual assault often leads to the customer being overwhelmed. Clashing colours or too many options leads to a display that looks like a toddler tossing all the toys on the floor resulting in chaos. This will lead to a situation when the customers will walk away. Try to keep it as simple or clutter-free as possible and instead focus on spotlighting a few items.

• Try to Convey a Story

To make it easier for the customers to connect or to make the design process easier, a story for visual merchandising can help a lot. The story can be flowing throughout the retail store through a single cohesive theme or can be specific to a single display. 

Don’t try to make the narrative complex, it can be as simple as back to school. same colours or keywords in signage can be used to keep the theme cohesive

• Try to Be Specific with Signage 

Even if the display compliments perfectly with the product, if the signage fails, the product fails as a whole. Worldly signs should be avoided as too much information tends to get in Always stick to the five-second rule which states that you should be able to read it in less than five seconds without any confusion. If your message has to be longer, try to use the signs aesthetically into the overall theme of the merchandise.

• To Attract Foot Traffic, Go for window Displays

Showcase the newest or most valuable products on the window to attract foot traffic. The windows need to be well cleaned and lighted up to make a great first impression as no one would be interested in a store that appears to be dark, neglected etc. signage should be focused upon in this as well. 

• Knowledgeable Sales Team

Each member of the sales team should be knowledgeable about the items associated with visual merchandise displays. This plays importance for interactive displays. The potential to sale decreases if the member of the sales team can’t answer a question of the customer.

• Analyze Sales and Change Weekly Displays Accordingly

An important touchpoint in the customer’s decision journey is visual merchandise. For it to be effective, it is important to analyse sales and change the weekly displays accordingly as the old displays are invisible to regular customers. Keep it fresh to keep the potential for conversions at an all-time high.

While reflecting the brand, visual merchandise should engage the customers. It should appeal to the senses or should tell a story. Effective visual merchandising has the power to increase or affect sales.

If you are interested in the fashion industry, education from a good institution is crucial to stand apart from the crowd or to get a hold of each of the elements related to the fashion industry, JD Institute Of Fashion Technology is one of the best institutes with a legacy of 30 years providing fashion courses, etc with each course being industry-oriented as JD Institute shares a vision of providing the best knowledge from the industry experts, the best exposure through international exchange programs, etc so that no external barrier can restrict the students from standing shoulder to shoulder with the top leaders of the industry they wish to go in. JD Institute reflects a record-breaking placement of 99% ensuring that talent meets opportunity. The right opportunity awaits you, enroll now!