With frequently changing trends and ideas, fashion always has an eye on the future and it has always been known to push the envelope. In the coming year, fashion will view a huge amount of innovation in the future as technology along with the trends will transform the industry completely. JD Institute Of Fashion Technology has highlighted a few changes that you can expect in the fashion industries:

Data-Driven

Earlier consumers wore the designs which were created. But with time, fashion brands have started looking over data to understand the preferences of the customers, monitor the behaviour related to shopping and create products accordingly. The future of the fashion industry is going to be data-driven with brands creating products that are in demand or which the customers are most likely to purchase.

Nowadays many stores or brands use data as a way of predicting the rise and fall of trends. The predictive analysis takes into consideration everything from climate to colour preference, trends on social media, political movements etc. benefits of being data-driven are numerous such as reducing waste and only creating pieces which the customers will purchase or wear, it helps the brands to run more efficiently, and balance demand and supply etc. 

Fashion forecasting was seen as an artform but with time as data analytics was introduced, it became more of a science. With brands developing machine learning programs to automatically assess an item as stylish or not stylish. 

Sustainability

Fashion is one of the biggest contributors when it comes to climate change or waste generated due to the products being unsustainable or non-eco-friendly. but with time brands are moving towards sustainability. Fast fashion which reflects the ability to produce runway looks quickly is against slow fashion or the products which are eco-friendly or are designed to be long lasting. Around 50% of retailers have reported a decrease in the purchase of products that are against the environment. 

Around 88% of consumers are looking for environment-friendly brands. Sustainable fashion brands are growing along with innovative practices being commonplace among retailers. Shopping of pre-owned items is seeing a rise with this industry likely to hit the 64 billion dollar mark in 2024. With the increasing demand, each brand is focusing on long-lasting products.

Digital

The future of fashion is shifting online and brands have to reflect a change in their strategy to be successful in the digital world. Offering innovation to customers plays a crucial role. After the times of covid, people are inclined towards the convenience and speed of online shopping. Successful brands in the future will not only make their brand available online but will also make the virtual experience immense for their customers. 

Even the customers who favour buying in person will be influenced by the digital efforts put in by a brand. Many fashion brands are even moving towards digital fashion shows or are digitizing their designs. Before creating any physical pieces, designers can test out the idea virtually

Simplified

Fashion in simplifying owing largely to the changes brought by covid-19. For example- many fashion houses were keen to create eight collections a year which led to a crowded fashion show schedule and items showing up months before the customers could purchase it, so a new shift of two collections a year is seen by creating pieces only when the consumers will be able to buy or purchase them.

Simplifying fashion also helps in saving money or is beneficial for the environment. Fashion trends in themselves will also become simplified as many people are working from home etc. even after the pandemic, the situation is expected to be the same i.e simplifying fashion.

If the fashion world is something you want to enter, education from a good institution is crucial, JD Institute Of Fashion Technology is one of the best institutes providing fashion design courses such as a diploma in fashion or diploma in fashion designing, etc with each course being industry-based to train the students for the real world and omit out any barrier that can come between the students and their goal. Due to their exemplary contribution to education and record-breaking placement of 99% ensuring that talent meets opportunity, JD Institute has been awarded a various token of appreciation such as the time’s power icon award, best skill learning for fashion design at the Indian Education Awards, Leaders in education award, international glory award and many more. Enroll now in JD Institute: Where imagination becomes your career!