JD Institute of Fashion Technology
Can MUA Be Entrepreneurs

A makeup artist uses a combination of tools, specialized makeup, and artistic talent to change a customer’s appearance. These businesses play an important role in filling society with confidence, spirit, and pride.

Many makeup artists work in editorial shoots for Vogue, Harper’s Bazaar, Elle, Glamour, etc. Here is a guide for all aspiring Makeup Artists out there who want to start their own business.

Plan your makeup artist business

The makeup industry is continuously growing, and so is the demand for MUA. After completing their makeup artist course, people usually work in film sets, spas, or television. On the other hand, some makeup artists run their product lines and businesses. They open their salons and provide consultations for clients.

Like all other business ideas, you need a well-planned layout that should be appropriately registered and legally compliant. Go through this guide for a better idea:

1. A clear plan for the success of an Entrepreneur:

You need to consider your business’s specifics and discover some unknowns to map out a clear plan. Have a look at these important topics:

• The starting cost for an MUA business is comparatively low. However, the makeup artists don’t have to worry about the costly overhead and utilities of a business lease. You will decide your investment amount based on three main topics. The first is paying for the design of a professional website. Next, you have to pay for traditional advertising to make the community aware of your business. The next part will involve purchasing new makeup and makeup supplies.
• You need to decide what your target audiences are. The genders and ages you will offer your MUA services to.
• The makeup artists make money by charging prices for different kinds of makeup. Sometimes the artists also supply makeup supplies to others and earn money.
• The artists can charge the customers depending on the variety of services makeup they offer. The prices may differ for basic makeovers, specialized makeovers and might go higher for extravagant makeovers.
• The profit will depend on the number of customers you have and the services they request. You can increase the prices as your business starts growing. Many makeup artists diversify their businesses and add hair to their MUA business as well.
• It is better if you choose an appropriate name for your business. In the case of a sole proprietorship, try to operate under a business name other than your name.

2. Legal Entity

Sole proprietorship, limited liability company (LLC), and corporation are the most common MUA business structures. It is better to have LLC or corporations, also called legal entities. So, you will not be responsible alone if the business is sued.

3. Apply for State and Federal taxes:

Any entrepreneur must register for a variety of federal and state taxes before you can open for business.

4. Business Banking and Credit account:

You need dedicated business banking and credit accounts for personal asset protection. If you mix the business and personal account, you are putting all your assets at risk. In case your business is sued, it is your car, home, and other valuables that can get affected.

5. Gain necessary permits and licenses:

Acquiring all the necessary permits and licenses are essential to avoid hefty fines. It can cause your business to shut down. For accurate information on local licenses and permits, check out the:

• Cities and towns clerk office
• Ask for assistance from any local association.

6. Insurance to operate safely and lawfully:

Insurances, like in all other matters, are an important part of starting a business. It protects the company’s financial wellbeing, especially in the event of a covered loss. There are different kinds of insurances based on the type of risk. If you are unsure what risks your business might face, go for general liability insurance first.

7. Use social media to attract new clients:

Social media presence is essential for today’s age. It allows people to connect and learn about your business plus increase the reach. Makeup artists can attract new clients and customers by gaining more followers or a celebrity’s help.

Skills And Experience Required To Build A Makeup Artist Business 

First and foremost, the MUA has to stay on top of new makeup trends and practices. Remember that whoever has earned a certification for the makeup course is on the same boat as you. Here is a guide to making your MUA business successful:

• A certification or a course is invaluable when you start as a fresher in the makeup artist world. You have to work hard to hone your skills as much as possible through a professional makeup artist course. A lot of people don’t think that a course is necessary for this field. However, a proper certification can pull you ahead of your competitors who don’t have professional makeup training.
• You have to be honest with your work to reflect on your makeup services and skills. Do you have to ask specific questions like what skill do you lack? What are you good at in makeup? What part of your skill needs more time and work? What are your unique makeup skills?
• Learn to manage time and keep the track of clients and be punctual to maintain the right image. A makeup artist needs to have good organizational skills. It will help in scheduling meetings on time plus keeping track of your budget.
• You have to be comfortable with online platforms, especially those that can help you grow your business. Many freelancing MUA is building a good reputation and earning well through social media. You need to have a strong presence on Instagram, Facebook, Twitter.
• Learn to set boundaries and don’t overburden yourself with work. It is essential to be consistent and regular even in the MUA business. Many new makeup artists make the mistake of overburdening themselves and reaching the state of complete burnout.

It is better to work under another makeup artist or as a trainee to gain more experience as MUA before starting your own business. Don’t forget the traditional business techniques like signing up for email lists and enticing the customers to return.