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Renowned fashion icon Marc Robinson presented JD Institute of Fashion Technology once again, bringing with him an aura of style and creativity. His visit marked the occasion of the Pepe Jeans London Fashion Design Awards 2024, an event that has become synonymous with innovation and talent in the fashion industry.

During his session, Robinson shared invaluable insights and offered an exciting opportunity for students to have their designs selected by the renowned brand Pepe Jeans London. This marked the third consecutive year that Robinson had came for this competition.

Robinson emphasized the importance of denim in contemporary fashion, highlighting Pepe Jeans as the partner for the event. Denim, he noted, is a universal fabric, with 90% of the world’s population incorporating it into their wardrobes. He encouraged students to explore new avenues in denim styling, focusing on upcycling and innovative construction techniques.

Embracing the Theme: “Take Me Somewhere”

The theme for this year’s awards, “Take Me Somewhere,” challenged participants to push the boundaries of creativity and interpretation. Robinson expressed his anticipation for the exceptional entries from JD Institute, recognizing the institution’s reputation for nurturing talent and fostering innovation.

Criteria for Competition: Striving for Excellence

The evaluation criteria for the competition were comprehensive, encompassing creativity, marketability, relevance, concept, presentation, functionality, technical ability, and design aesthetics. A panel of industry experts served as the jury, ensuring a fair and thorough assessment of the participants’ creations.

Rules of the Competition: Nurturing Talent

The top two winners stood a chance to receive cash prizes and an internship with Pepe Jeans or one of the esteemed designers from the jury. However, it was essential to note that the garments created by each finalist would remain the property of the organizers, emphasizing the collaborative nature of the competition.

A Resounding Success: Inspiring Tomorrow’s Designers

Participants were required to submit mood boards and entries based on the theme, with the jury shortlisting the top 10 finalists. These finalists received financial support for the construction of their garments, with strict guidelines in place to ensure adherence to the theme and quality standards.

Overall, Robinson’s session at JD Institute of Fashion Technology’s Pepe Jeans London Fashion Design Awards 2024 was a resounding success. Students were inspired, motivated, and eager to showcase their talent and creativity in the competition. The event not only provided a platform for budding designers to shine but also served as a testament to the institution’s commitment to excellence in fashion education.