JD Institute of Fashion Technology
If You’re Studying Event Management, These Cities Should Be on Your Radar

“Surat? For a global fashion launch?!”
That’s the kind of surprise people are now having every time a big event skips Delhi or Mumbai and lands in a Tier-2 city. And guess what? It’s happening more and more.

This is South Asia’s Event Boom: Why Global Brands Are Turning to Tier-2 Cities. And if you’re planning a career in event management, tourism, or fashion shows, you need to know why cities like Lucknow, Surat, Kochi, and even Indore and Guwahati are becoming global hotspots.

At the JD Institute, the Global Event Management course helps students understand these trends and prepare for the future of events—especially in fast-growing cities you might not expect.

Lucknow: Nawabi Charm Meets Global Buzz

Lucknow is known for its rich culture and royal architecture. But now? It’s also becoming a popular place for fashion pop-ups, product launches, and even international design shows. Remember the buzz around the Lakme Fashion Week pop-up in Lucknow? 

Events like solar and EV car expos and destination weddings are happening here because it has beautiful heritage venues like Baradari palaces and new hotels popping up every year. Plus, the city offers great food, history, and warm hospitality—all at a much lower cost than metros.

Global brands love this combination. And for students learning event management, Lucknow is a great case to study how traditional charm blends with modern event needs.

Surat: From Textiles to Trendy Events

Everyone knows Surat is the textile capital of India. But did you know it’s also now hosting global fashion launches, tech expos, and influencer meetups?

With a booming economy and stylish crowd, Surat is becoming a favorite for brands like Nykaa and Mamaearth, who are doing regional events to reach new markets. It’s clean, well-connected, and full of spaces that can be transformed into stunning venues.

The Global Event Management course at JD Institute explores the knowledge of how this kind of event perspective can be turned into event destinations using smart venue planning and local collaboration. These are skills every future event planner needs today.

Kochi: Creativity on the Coast

Kochi is not just about backwaters and beaches anymore. It’s a rising star when it comes to international art, fashion, and design events. The Kochi-Muziris Biennale, for example, attracts people from around the world.

The city is also great for destination weddings, luxury launches, and even sustainable fashion shows—thanks to its natural beauty and creative vibe. The cost of setting up here is way lower, and people are super welcoming to new ideas.

This is where the importance of event management steps in—teaching students how to turn such coastal gems into creative event spaces that leave a mark.

Indore: Clean, Cool, and Rising Fast

Indore has been voted the cleanest city in India multiple times, but it’s also getting attention for something else: it’s event-ready. From music festivals to lifestyle expos, Indore is seeing a wave of event activity.

The city has good infrastructure, lots of hotels, and an audience that loves fashion, entertainment, and tech. Plus, the city’s vibe is young and energetic—perfect for bold new event ideas.

For event management students, Indore is a great example of how urban development is opening doors for new business and event opportunities.

Why does all this matter for Event Management Aspirants?

If you’re planning to work in event management, PR, fashion shows, or even destination weddings, here’s why all this matters:

• New Cities = New Jobs: As these cities grow, they need trained event planners. You could be the one organizing the next big music fest in Guwahati or a fashion launch in Surat.
  
• Better Learning: Events in Tier-2 cities come with unique challenges. Learning how to handle those makes you a stronger, smarter planner.
  
• Less Competition, More Innovation: These cities aren’t overcrowded with event agencies. So, if you bring fresh ideas, you can stand out more easily.

That’s why at JD Institute, students aren’t just taught theory—they’re trained with practical exposures that are shaping the future of the global event scene.

It’s Not Just Where You Work, It’s How You Think

In today’s world, big ideas can come from small cities. And smart brands already know that. So, if you’re someone who dreams of designing grand fashion shows, planning luxury brand launches, or building unforgettable events, don’t just look at Mumbai and Delhi.

Look at Kochi, Surat, Lucknow, and Indore.
Because the next big thing?
It’s already happening there. Learn how to find opportunity where no one else is looking—with the Global Event Management course at JD Institute.