JD Institute of Fashion Technology
From Fashion Designing at JD Institute to Dressing Icons: Savnit Arora Gurnani

JD Institute of Fashion Technology | Lucknow Campus

Fashion Designing Alumna

From campus to celebrity wardrobes, Savnit Arora Gurnani’s journey stands as a strong example of entrepreneurial growth rooted in craft. As the founder of Dhaaga & Co., she has steadily built a label that brings traditional Chikankari into contemporary relevance, earning recognition from some of the country’s most celebrated names.

The Label: Dhaaga & Co. and Its Design Focus

Dhaaga & Co. builds its collections around Lucknawi Chikankari craftsmanship, working with artisans who carry forward long-standing techniques. These traditional skills are interpreted through a modern design lens, resulting in pieces that feel understated, timeless, and refined.

Each garment is designed with attention to form and detail, where handwork enhances the design rather than overpowering it, bringing together heritage and modern wearability.

Celebrity Appearances Featuring Dhaaga & Co. Designs

• Kareena Kapoor Khan wore Dhaaga & Co.’s Ivory and Gold Georgette Ek-Taar Chikankari Lehenga Set for Malabar Gold and Diamonds, highlighting timeless craftsmanship with understated elegance.

• Bhumi Pednekar embodied confidence and grace in the brand’s handcrafted bestselling Chikankari Anarkali, crafted in tissue fabric with signature motifs, gold sequins, and a statement embroidered dupatta.

• Rashmika Mandanna was seen in a Mul Chanderi Chikankari ensemble, featuring an embellished neckline, detailed front embroidery, a statement back boota, and a lace-detailed dupatta with embroidered pants.

Through her label Dhaaga & Co., Savnit has carved a distinctive space for handcrafted Indian wear, earning recognition through celebrity patronage that speaks volumes of her brand’s authenticity. From academic grounding to industry visibility, this milestone reflects education in action and we at JD Institute, celebrate Savnit’s achievement who continues to convert craft, training, and intent into industry relevance.